Email Marketing Manager

Department :
Marketing & Patron Experience

FLSA Status :
Exempt

Salary Grade : ?5

Salary Range : $47,000 - $54,000

Work Location :
Hybrid

FT/PT :
Full-time

Last Revision Date : 01/24/26

How to Apply : A cover letter is required for consideration of this position and should be attached as the first page of your resume. The cover letter should address:

• Your specific interest in the position and working at the Detroit Symphony Orchestra.
• Outline your skills and experience that directly relate to the responsibilities of the role.

The Organization :
The Detroit Symphony Orchestra (DSO) is known internationally for trailblazing performances, collaborations with the world’s foremost musical artists, and a deep commitment to serving our community. Making it home in historic Orchestra Hall at the Max M. and Marjorie S. Fisher Music Center, the DSO actively pursues its vision of being an inclusive and culturally relevant community where all people can experience their world through music.

The DSO is a complex organization that operates 365 days per year in Orchestra Hall, one of America’s most acoustically perfect concert halls. It is a performing arts institution, an educational facility, and a community center, governed by an independent Board of Directors and employing both union and non-union musicians, stage crew, and administrative staff. Guiding values include excellence, diversity, resilience, collaboration, and innovation.

The DSO is also deeply invested in the city of Detroit; through our Detroit Strategy initiative, it expands participation in the city’s growth and wellbeing.

Position Summary :
The DSO seeks a highly adaptable, deadline-driven individual to lead single ticket promotional email campaigns. The Email Marketing Manager reports to the Director of Growth Marketing and is responsible for setting email schedules, creating content, overseeing list segmentation, and executing ongoing campaigns that drive audience and revenue growth across all DSO series, including:

• PVS Classical Series
• PNC Pops Series
• Paradise Jazz Series
• Young People’s Family Concerts & Tiny Tots
• William Davidson Neighborhood Concert Series
• DSO Special Presentations and Co-Presentations
• Cube Theatre and Sosnick Courtyard
• Detroit Neighborhood Initiative events
• DTE Community Concerts

• Build schedules for promotional emails across all curated series.
• Collaborate with Loyalty Marketing Manager and teams in Advancement, Communications, and Learning & Engagement to streamline and enhance the DSO’s overall email presence.
• Implement campaign personalization, automation, and funnel development to activate patrons.
• Analyze and refine campaign performance using dynamic pricing tools and CRM data.
• Monitor and refine organization-wide marketing and communication email preferences in collaboration with Creative, Advancement, Learning & Engagement, and Communications teams.
• Serve as project manager for announcement and on-sale processes for select events during the season.
• Lead targeted promotions to activate different customer segments within the CRM.
• Ensure email lists are optimized for respective campaigns and assist in developing customized lists for both email and digital marketing campaigns.

• 2-4 years’ experience in digital marketing, advertising, communications, business administration, or a related industry.
• Experience managing email campaigns, overseeing email strategy, and proficiency with email marketing software and WYSIWYG editing software.
• Experience working with CRM and database software such as Salesforce, Zoho, Hub Spot, or Tessitura.
• Understanding of SEO/SEM best practices.
• Functional knowledge of copywriting, graphic design, and HTML.
• Demonstrated high degree of adaptability with data-driven strategy and approach.
• Ability to act independently, take initiative, meet changing priorities, and stay organized in a fast-paced environment.
• Successful experience working in, and contributing to, a collaborative team environment.

• Bachelor’s degree in marketing or a business-related field, or an equivalent combination of education and experience.
• Experience using Tessitura.
• Knowl…