Field Marketing Specialist

The Specialist, Field Marketing works with the Manager, Field Marketing, to develop and execute Field Marketing support within their region. They demonstrate extreme ownership and accountability over their area, executing strategies and delivering results. As a key member of the team, they support the growth and success of retail stores through various marketing initiatives.

Join our Marketing team to drive brand awareness and engage target audiences. You'll collaborate with business units to create compelling consumer-driven partnerships. Lead projects, take ownership, and master your craft.

The Specialist, Field Marketing works with the Manager, Field Marketing, to develop and execute Field Marketing support within their region. They demonstrate extreme ownership and accountability over their area, executing strategies and delivering results. As a key member of the team, they support the growth and success of retail stores through various marketing initiatives.

• Develop and measure marketing plans that support sales objectives, including store events, community events, and experiential activations within their designated region.
• Study local markets, create regional playbooks, and conduct competitive shopping research to stay up-to-date on trends and provide insights for continuous improvement.
• Plan and ensure flawless execution of all field marketing initiatives within their region.
• Manage local marketing budgets and timelines.
• Monitor and analyze initiative performance, reporting results to the management team.
• Demonstrate Ashley's Core and Growth Values in job performance.

• 3+ years of experience in Marketing, Required.
• Field Marketing experience, Preferred.
• Bachelor Degree in Marketing or related field or equivalent work experience, Required.
• Strong attention to detail.
• Excellent verbal and written communication skills.
• Excellent interpersonal skills.
• Effective time management and organizational skills.
• Work independently and in a team environment.
• Document management system.
• Analytical and problem-solving skills.
• Maintain confidentiality.
• Working knowledge of Continuous Improvement.
• Handle multiple projects simultaneously within established time constraints.
• Perform under strong demands in a fast-paced environment.
• Work professionally with customers and co-workers to efficiently serve our customers.
• Display empathy, understanding, and patience with employees and external customers.
• Respond professionally in situations with difficult employee/vendor/customer issues or inquiries.

At Ashley Furniture Industries Inc., we're more than a business…we're family. We're problem solvers, innovators, and creators of solutions. We deliver an exceptional customer experience and are always searching for better ways to do it. That's why we're #1 in our industry.

Ready to grow? Join our team and learn from the best in the business.

• Honesty & Integrity.
• Continuous Improvement/Operational Excellence.
• Dirty Fingernail.
• Growth Focused.

To learn more about Ashley Furniture, our community engagement programs, environmental stewardship, and core values, please visit our website.