Social Content Lead

Overview

Reach Detroit is searching for a strategic, creative, and platform-obsessed Social Content Lead to drive channel growth through innovation, hands-on leadership, and flawless execution of our social strategies. In this role, you’ll help lead the day-to-day operations of our team, oversee and guide our content creators, and champion forward-thinking ideas that elevate performance across organic and paid channels to make a meaningful impact on 550K+ current audience members.

You’re a creative thinker, an analytical problem-solver, and a platform-native storyteller. You thrive in fast-paced environments, love being on camera and behind it, and understand what truly drives engagement and growth.

• Execute social strategies for the Reach Detroit client portfolio
• Support the day-to-day management of our internal team and content creators
• Translate insights and platform trends into actionable plans with a focus on growth and engagement
• Create high-performing content for both organic and paid channels, with strong instincts for hooks, pacing, aesthetics, and platform-first storytelling
• Lead team and client content shoot days, ensuring high-quality content is delivered and the schedule is maximized
• Partner with relevant team members and clients to support campaigns, creative needs, and strategy-testing

• 5+ years of experience in social media, digital marketing, or content strategy
• A proven track record of executing social strategies and driving channel growth
• Strong experience producing and editing short-form social video content
• High-level reporting skills and comfort with social analytics and insights
• Strong understanding of Tik Tok, Instagram, Pinterest, Meta tools, and emerging platforms
• Excellent communication, organization, multitasking and leadership skills
• A passion for testing, iterating, and pushing creative boundaries

If you’re a chronically-online creative who loves data, turning ideas into impact and owns every result, apply now. ONLY EMAIL applications will be reviewed (directions listed below)— quick apply Linked In applications will not be considered.

We recognize that asking you to give 100% of yourself on a daily basis requires us to offer an amazing opportunity.

Competitive salary package, 401K program and PTO.

Flexible working arrangements.

A stunning newly renovated office in Midtown Detroit, Michigan

Work as part of a team of dedicated individuals focused on doing their best each day.

Team and office-wide social activities + activations.

Aside from the amazing tangible benefits and perks, Reach Detroit offers the chance to make a daily impact for our clients.

Interested in joining the Reach Detroit team?

To apply, please email the following list to  by February 15, 2026.

• Cover letter as a .PDF FILE addressed to Kaitlin Petrillo
• Professional Portfolio
• Any additional resources you feel are a strong reflection of the impact you could have in this role