Social Community Management Specialist

Hart is a full-service, independent brand transformation agency that creates growth for middle-market companies in the new experience economy. For over 60 years, Hart has been a valued strategic and creative partner to brands aiming to reach higher. Our promise of Every Day Greater™ is an outgrowth of our distinctive capability to move audiences from apathy to advocacy by designing and deploying empowering, unified brand experiences.

Join us in our never-ending quest to move brands to better places for a better world.

This position is available in any of the following offices:
Columbus OH, Toledo OH or Detroit, MI. Our preference is hybrid (3 days in office) to the above locations.

This role serves as direct social media support for clients utilizing our social media services, primarily community management (75% of work) and social listening (25% of work). The Community Managers should be experienced in the following community management best practices: response matrix development, daily monitoring and responding, escalating responses for approval, crisis communication support, engaging with social followers and audiences, identifying trending opportunities, and after-hour event support as needed.

They should be knowledgeable of social media trends and slang, with strong writing and proofreading skills. They should also be well versed in all major social platforms (Facebook, Instagram, Tik Tok, You Tube, Pinterest, Reddit, etc.) and social publishing tools (Sprout, Hootsuite, Brandwatch, etc.). They should also be experienced in social listening as it largely supplements community management insights through sentiment tracking, keyword analysis, share of conversation, key topics/insights, and more.

• Community management lead for key account: ongoing monitoring/response based on response matrix, and additional support during key events
• Build and apply understanding of clients’ business, brand tone to recommend updates to response matrices and suggest additional response approaches
• Additional social listening/monthly compilation of insights and recommendations
• Participation in virtual and in-person meetings with the client
• Directs the agency’s approach around customer care and community management
• Keep up-to-speed on industry and platform changes, incorporating industry standards and best practices
• Develops frameworks and infrastructure documents to align client/agency
• Supports the evaluation of media tech stack/solutions that assist role
• Supports broader team with brand social and channel strategies
• Ability to analyze dashboards and reports for internal/external distribution that include in-depth insights and recommendations for growth
• Additional responsibilities as needed: presentations, social post publishing, event support
• Represents activities via presentations to internal teams and clientele
• Competitive mindset to deliver leading results on behalf of Hart’s clientele
• Understands brand voice and personality and is able to execute that voice based on channel audiences

• Bachelor's degree in communications, marketing, journalism, public relations or related field
• Background in content management and/or copywriting
• Experience in Facebook & Instagram (required), as well as Linked In, Reddit, and others
• Prior experience in spirits and/or liquor industries not necessary but preferred
• Ability to work independently

• You enjoy the creative atmosphere and energy a modern agency setting provides.
• You have very strong interpersonal skills and top-notch verbal and written communication skills.
• You can empathize with clients, partners, and stakeholders in politically challenging environments and work well under pressure within given time frames.
• You are fluent in digital, eager to learn, and want to grow rapidly in our organization.
• You are an inclusive and supportive team player who can work in cross-functional teams with people of different grades and backgrounds.
• You have a penchant for results and an entrepreneurial mindset; you bring a can-do mentality to everything you touch.
• You can work fast and independently with great precision and accuracy.