Associate Marketing Manager

About Us

CRAFTSMAN+ isn’t just building tools — we are architecting the future of creative performance. We operate at the intersection of world‑class design, advanced technology, and ruthless operational precision. Our platform and services power the creative pipelines of some of the most iconic brands on the planet, including Nike, Microsoft, Wizards of the Coast, Niantic, and more—and we’re just getting started. Recognized by Inc.

5000 and Deloitte Fast 500 as one of the fastest‑growing companies in America, CRAFTSMAN+ is defining a new category: high‑velocity creative technology. We deliver everything from intelligent creative engines to cinematic interactive playables, all built by a global team of elite makers, engineers, and strategists obsessed with elevating what brands believe is possible. Our mission is bold:
Unleash world‑class creativity at scale—and give every brand the tools to win in a performance‑driven world. If you want to build where the industry is headed, not where it’s been, you belong here.

The Associate Marketing Manager at CRAFTSMAN+ is not a traditional marketer. This is a strategic operator, brand architect, and growth engine who will shape how the world sees, understands, and adopts one of the most innovative creative‑tech platforms on the market. You will own the narrative. You will amplify the vision. You will drive demand for both our SaaS platform and our world‑class creative services with precision, speed, and storytelling mastery.

This role sits at the center of the company—partnering directly with the CEO, product, sales, creative, and engineering to ensure the outside world feels the momentum we are building inside our walls. You will create integrated campaigns, build systems that scale, craft content that cuts through the noise, and transform our brand into the category‑defining force it’s becoming. If you thrive in environments where excellence is the baseline, innovation is constant, and the pace is unapologetically fast—this is your arena.

• Own and elevate the CRAFTSMAN+ narrative across every channel and touchpoint.
• Establish positioning that differentiates us in a saturated creative + performance + ad‑tech landscape.

• Create and run integrated marketing campaigns that drive measurable demand for both the platform and services.
• Launch multi‑channel content programs that educate, convert, and inspire.

• Partner with sales, product, design, and leadership to build high‑impact GTM motions.
• Ensure marketing is a force multiplier that accelerates revenue, retention, and product adoption.

• Lead email, social, ads, video scripts, events, webinars, partnerships, and more with a focus on clarity, creativity, and performance.
• Support revenue teams with assets, decks, case studies, and narratives that convert.

• Track, measure, and optimize marketing performance.
• Own market intelligence: trends, competitors, opportunities, whitespace.

• Codify processes, workflows, calendars, automations, and repeatable programs.
• Ensure marketing stays lean, efficient, and able to scale globally without unnecessary overhead.

• 3–5 years in marketing
  , with at least 1–2 years in ad‑tech, martech, performance marketing, or SaaS.
• Deep understanding of the ecosystem: DSPs, MMPs, creative optimization, mobile, performance marketing, publishers, data flows, and attribution.
• A hybrid talent: strategic thinker + execution machine.
• A storyteller who can turn complexity into clarity.
• A builder who thrives in ambiguity and gets energy from creating structure, systems, and momentum.
• Data‑driven, creative, and resourceful — equally comfortable writing a positioning doc, building a campaign, or analyzing performance dashboards.
• A leader who elevates the brand internally and externally.