Digital Strategist

For over one hundred years, the ACLU has been at the forefront of every major civil liberties fight in our country’s history. Whether it’s reducing the prison population, achieving full equality for the LGBTQ community, reducing immigration detention, or ending unjust laws that strip people of their fundamental right to vote, we take up the toughest civil liberties issues to defend all individuals from government abuse and overreach.

With the ACLU affiliate offices in all 50 states, Washington, D.C., and Puerto Rico, we fight to defend the rights of all people through the courts, public education and policy advocacy, and in collaboration with communities and coalition partners.

The ACLU of Michigan, founded in 1959, is a nonprofit, nonpartisan, public interest organization dedicated to the defense and expansion of civil liberties and civil rights in Michigan. We are a passionate, highly motivated group of lawyers, public policy experts, lobbyists, community organizers, communicators, and fundraisers, and we’re looking for exceptional talent to join our team.

The ACLU is deeply committed to racial equity and social justice and is driven to act on these core values. Applicants must be able to recognize ways our identities intersect and play out in the work, especially with communities we serve, and must demonstrate the cultural competency to work with a diverse team and effectively partner with historically marginalized communities.

This is an incredibly exciting time to join the ACLU of Michigan. As an organization, we believe that our work in becoming a more equitable, diverse, and inclusive workplace that centers a sense of belonging is a perpetual journey rather than a destination.

The Digital Strategist leads, develops and implements online communications strategy, advocacy, and outreach through innovative digital media strategies. They help drive messaging, brand awareness, and build audience engagement and growth. They conceptualize, design, create and distribute graphics and videos for online campaigns, and grow the digital program by setting benchmarks based on best practices. The Digital Strategist supervises the Communications Associate, reports directly to the Communications Director and works closely with all ACLU staff members to broaden our reach and influence, mobilize support for our mission and increase the power and capacity of our organization.

This is a full-time position.

• Lead digital strategy in partnership with other communication staff and departments in advancement of all our work.
• Oversee online presence and digital storytelling platforms that result in measurable engagement by our online audiences, and new audience growth.
• Contribute to communications planning by providing digital media expertise, best practices, insights, goals for audience growth and engagement, and staying abreast of new trends and initiatives in the digital media space.
• Explore innovative methods and strategies for presenting the ACLU of Michigan’s work digitally.
• Stay abreast of national ACLU marketing strategies and use to inform state strategy and implementation.
• Supervise the Communications Associate, who assists in creating and posting digital content and updating the website, manages press releases, and provides administrative support to the department.
• Help lead and support efforts across departments to thoughtfully engage current and new ACLU members to increase rates of retention;
  Collect and analyze data that can inform retention strategies.
• Develop digital strategies for reaching and retaining new audiences.
• Provide strategic guidance for campaigns.

• Support development and provide quality control of all production and distribution of all external branded materials.
• Determine the need for and create marketing assets, including posters, t-shirts, Know Your Rights materials, and other assets and swag.
• Stay abreast of national ACLU marketing strategies and use to inform state marketing strategy and implementation tactics.
• Collaborate with program staff to market public events and amplify topline messages through digital…