Account Director

GTB (a VML company) is a global precision‑marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world's most iconic brands, GTB is part of WPP’s industry‑leading network of companies driving creative transformation. GTB works across six continents with offices worldwide.

The Account Director serves as an agency leader for achieving the client's strategic brand objectives by collaborating with the client and focusing on all facets of strategic growth. He or she must establish and drive all facets of internal working teams to deliver on clients’ goals, objectives and overall strategic direction.

The Account Director also mines new, organic business opportunities with existing clients, by building relationships across the client's organization, and with key industry partners. This person must be team‑oriented and possess excellent problem solving, interpersonal, verbal and written communication skills.

Account Directors works closely with Supervisors to foster a culture of growth and development with the team. They regularly demonstrate initiative in all areas of improving the management and growth of all partnerships, demonstrating a sense of ownership and the ability to manage independently.

The Account Director must take ownership, drive marketing excellence, innovation, and client intelligence. He/she is responsible for all areas of client delivery and overall relationship health. Financial responsibilities include review and sign‑off of monthly billing and forecasting, client management or escalation of billing as needed. Candidates must be prepared for a fast‑paced environment and be comfortable making decisions.

• Responsible for development of long‑term account success
• Works with Strategy and planning to transform knowledge of client business objectives, internal and competitive opportunities, and customer insights into actionable marketing communications strategies and tactics.
• Leads and manages team on a given book of work
  • Builds and maintains senior‑level client relationships
  • Provides team with direction and input to ensure business and project goals are met.
  • Mining new business opportunities.
• Exhibits enthusiasm for clients’ business and industry. Maintains leading edge of knowledge of clients’ business and industry.
• Recognizes and seizes opportunities to contribute to agency new.
• Regularly informs Executive Director of Retail Communications on status of business, including escalation as needed.
• Responsible for execution of communication/marketing programs and coordination of agency services in support of Tier‑1.5 content including, but not limited to, Cross Tier Campaign integration with partner agencies, Dealer Community Engagement and additional Retail content at Tier‑2 such as T2 Content Library and Truck Leadership in both the traditional and digital realms.
• Execute ad‑hoc content opportunities with FBA, FCSD, Integrated Services, etc.
• Execute upon GTB’s Precision Marketing practice within content developed for major and minor events including working with the Shopper, , CRM and social teams on complimentary assets, pathing and execution and strategy and media to ensure proper digital asset development and execution.
• Ensures measurable performance and alignment of digital tactics to Client business and marketing goals by managing and coordinating with strategy and analytics for desired outcomes.
• Manages internal processes and collaborations with internal teams (PPL, Hogarth, Media, Strategy, Creative and Analytics).
• Facilitates or attends regular media & creative reviews with the regional clients and agency teams.
• Accurately consolidates regional feedback into clear, concise direction, and distributes promptly to client and agency personnel.
• Manages budgets, tracking, and administration of program costs and internal processing including monthly report out to clients.
• Manages creative approval process and ensures quality control.
• Recommends measures to improve work process methods, performance, and quality of product.
• Shepherd all programs through rigorous processes including proper documentation, briefing and timeline management and…