Manager, CRM Strategy

One Magnify is an AI native, platform-enabled B2B digital agency operating at the intersection of data, technology, and creativity. We help complex organizations drive measurable business outcomes by building smarter customer experiences and delivering highly integrated solutions across digital, media, and technology. By combining deep industry expertise with advanced analytics and artificial intelligence, we enable our clients to make better decisions, move faster, and compete more effectively in dynamic markets.

We're looking for a CRM Strategy Manager to lead client engagement programs that connect marketing goals to customer outcomes. This role owns CRM strategy end-to-end — from lifecycle design and personalization roadmaps to orchestration, measurement, and optimization — and brings AI-powered thinking to every layer of it. You'll work directly with senior clients as a trusted advisor, setting direction and ensuring our CRM teams deliver against business growth priorities.

• A strategist who thinks like a business consultant — you can frame problems, connect dots, and present CRM as a driver of revenue, retention, and loyalty.
• A trusted partner to senior leaders, skilled at framing complex challenges and presenting clear, actionable strategies.
• A play‑caller for CRM programs: you know when to push ambitious ideas and how to translate them into action.
• Experienced at guiding the cross‑functional CRM team, ensuring execution aligns tightly with the strategic plan.
• Equally comfortable digging into data, mapping journeys, or presenting polished recommendations to executives.
• Actively fluent in AI tools and their application to CRM; you're not waiting for a use case to be handed to you, you're building them.

• Lead CRM strategy as the senior client contact across major accounts, ensuring CRM is aligned to business goals and delivering measurable outcomes.
• Craft and evolve lifecycle programs, including scoring models, segmentation frameworks, personalization, and nurture strategies, informed by behavioral data and AI‑assisted audience intelligence.
• Embed AI‑powered capabilities into client strategies as standard practice through predictive segmentation, generative content frameworks, next‑best‑action logic, and automated performance diagnostics.
• Guide and mentor CRM strategists, ensuring execution ladders up to client objectives and that the team is building AI fluency alongside strategic rigor.
• Own the insights loop, establish measurement frameworks, analyze performance, translate data into actionable recommendations, and shape what's next.
• Unlock advanced platform capabilities across SFMC, Adobe, Braze, Dynamics, Net Suite, and connected sales systems by identifying where AI, automation, and native platform intelligence can be applied to drive smarter segmentation, faster execution, and more personalized customer experiences at scale.

• 5+ years in CRM and marketing automation strategy in an agency, consultancy, or enterprise environment.
• Deep understanding of lifecycle marketing, scoring, segmentation, personalization, and multi‑channel orchestration within CRM platforms.
• Experience with omnichannel or cross‑channel campaign strategy (email, SMS, push, paid) is a plus.
• Strong working knowledge of Salesforce, Adobe, Braze, Microsoft Dynamics, Net Suite, or equivalent tools.
• Credibility to present in executive settings and confidence to steer strategic conversations.
• Bachelor’s degree; or equivalent experience.
• Experience in integrated marketing, digital agency, marketing services, or consulting environments preferred.

We believe great work happens when people have the support and flexibility they need to thrive. Our benefits include medical, dental, and vision coverage, a 401(k) retirement plan, paid holidays, and Flexible Time Off (FTO) so you can take time away to recharge when you need it. We also offer additional programs focused on wellness, financial security, and professional growth.

We believe that Innovative ideas and solutions start with unique perspectives. That’s why we’re committed to providing every employee a workplace that’s free of discrimination and intolerance. We’re proud to be an equal opportunity employer and actively search for like-minded people to join our team. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive benefits and privileges of employment.

Please contact us to request accommodation.