Membership Operations Manager; HubSpot

About Know Better Do Better (KBDB)

Know Better Do Better (KBDB) is a startup social enterprise based in Royal Oak, Michigan. We are building a collaborative ecosystem where changemakers learn from credible knowledge and from each other, then turn that learning into practical action that advances food security.

KBDB publishes public-facing content through our platform and media, and we are launching paid membership in April 2026 to unlock deeper member experiences, structured dialogue, and member-driven insight loops.

1) Membership acquisition

• Build and run the end-to-end membership pipeline, from first touch to paid member, using Hub Spot as the system of record.
• Segment and prioritize outreach lists (for example: nonprofit operators, food bank leaders, funders, policy stakeholders, researchers, and community changemakers).
• Create repeatable outreach sequences and follow-up discipline that feels human, not spammy.
• Implement referral prompts and lightweight partner activation workflows that convert existing relationships into new members.
• Produce a weekly founder-ready snapshot of: new leads, conversions, activation, and key friction points.

2) Hub Spot administration

• Own Hub Spot configuration: lifecycle stages, required properties, lists/segments, workflows, and dashboards.
• Build automations for onboarding, activation prompts, renewal reminders, and win-back sequences.
• Maintain data hygiene and ensure reporting is clean enough to run the business without spreadsheets as the primary system.
• Coordinate basic integrations or vendor support (website forms, tagging, payments, email sync) with clear requirements and QA.

3) Member onboarding, engagement, and retention

• Design and execute a 7-day onboarding path that moves new members to a clear first-value moment.
• Operate the engagement loop that keeps members coming back: prompts, content routing, and community nudges.
• Support renewal readiness through ongoing value delivery and timely, respectful renewal communication.
• Capture member feedback and translate it into improvements to onboarding, the site, and the membership experience.

4) Community dialogue, standards, and facilitation

• Operate KBDB’s member dialogue environment (planned as a member-only subreddit or approved alternative).
• Establish community guidelines and moderation practices that protect dignity, reduce stigma, and keep conversations productive.
• Handle real-world scenarios calmly: misinformation, heated debate, stigmatizing language, and conflict de-escalation.
• Maintain a visible cadence of discussion prompts tied to KBDB’s issues and learning agenda.

• We are hiring a builder-operator. The expectation is that you will stand up the membership engine quickly, then run it with discipline.
• Required experience and capabilities
• Hands‑on experience building and running a membership, subscription, community, or lifecycle program (not just maintaining one).
• Hub Spot administrator‑level ability: you can build workflows, dashboards, lists/segments, and enforce data hygiene.
• Comfort running acquisition operations in a relationship‑driven organization: segmentation, outreach sequencing, follow‑up, and conversion tracking.
• Clear operational writing: you can produce member‑facing messages and internal SOPs that are crisp and usable.
• Comfort facilitating online member dialogue and enforcing norms with calm, dignity‑first communication.
• Communicates with dignity‑first language, avoiding stigmatizing terms when discussing food insecurity or poverty.
• Demonstrates curiosity over ideology, encouraging learning and inquiry rather than debate or partisan framing.
• Engages members with respect for lived experience, recognizing the value of practitioners, community members, and those directly affected by food insecurity.
• Maintains constructive dialogue across perspectives, helping nonprofit leaders, researchers, funders, and community changemakers learn from one another.
• Promotes engagement over passive participation, encouraging members to contribute insights, questions, and practical experience.
• Focuses on progress over activity, helping conversations and member interactions lead to useful insights and action.
• Models integrity over applause, prioritizing credible knowledge and honest discussion over popularity or social signaling.
• Helps create a community environment where complex problems are explored thoughtfully, even when answers are uncertain or evolving.

• Experience launching a paid membership or paid community from pre‑launch to stable renewals.
• Experience with online communities (Reddit/subreddit, Slack, Circle, Discourse) and moderation playbooks.
• Experience with cohort thinking, leading indicators, and simple experimentation to improve version and retention.
• Experience coordinating vendors or light integrations with clear acceptance criteria and QA discipline.