SVP​/VP Client Partner - Digital Transformation

SVP / VP, Client Partner — Digital Transformation & Martech (Manufacturing)

Open to candidates in Detroit, MI, Chicago, Milwaukee, and Minneapolis

The SVP/VP, Client Partner is a senior executive responsible for leading digital transformation programs for major U.S. manufacturing organizations. This leader owns C‑suite relationships, shapes multi‑year transformation roadmaps, and drives the modernization of CRM, marketing technology, customer experience, and digital platforms across complex manufacturing ecosystems.

This role requires deep expertise in CRM marketing, martech architecture, digital customer journeys, and enterprise‑scale transformation — combined with a strong understanding of the unique operational realities of manufacturing, dealer networks, and industrial B2B/B2C environments.

Manufacturers are navigating electrification, connected products, digital commerce, sustainability, and the reinvention of customer experience. The SVP/VP, Client Partner serves as the strategic advisor who helps these organizations modernize their marketing, data, and digital capabilities to compete in a rapidly evolving landscape.

You will lead multi‑disciplinary teams across strategy, experience design, CRM, data, engineering, and program management to deliver high‑impact digital initiatives that transform how manufacturers engage customers, dealers, technicians, and operators.

• Serve as the senior executive partner for Fortune‑level manufacturing clients, including automotive OEMs, aerospace leaders, industrial manufacturers, and ERU organizations.
• Build trusted relationships with CMOs, CIOs, CDOs, and transformation leaders.
• Shape multi‑year digital transformation strategies across CRM, martech, digital experience, and data modernization.
• Identify and expand opportunities across new capabilities, business units, and global regions.
• Guide clients through organizational change, capability building, and digital maturity evolution.

• Lead the vision for modernizing CRM ecosystems, including loyalty, lifecycle marketing, personalization, and omnichannel orchestration.
• Oversee martech strategy across platforms such as MAP, CDP, CRM, DAM, PIM, analytics, and customer data infrastructure.
• Define digital experience strategies for buyers, owners, dealers, technicians, and fleet customers.
• Partner with data and engineering teams to enable connected product experiences, predictive analytics, and digital sales enablement.
• Advise clients on emerging technologies relevant to manufacturing — IoT, digital twins, configurators, AI‑driven personalization, and advanced analytics.

• Oversee multi‑workstream transformation programs spanning CRM, digital platforms, dealer tools, mobile apps, portals, and enterprise websites.
• Ensure alignment across strategy, creative, data, engineering, and program management teams.
• Establish governance models, operating rhythms, and executive reporting structures for complex, multi‑stakeholder environments.
• Drive clarity, accountability, and excellence across all delivery teams.

• Own the financial performance of a major account portfolio, including forecasting, staffing, profitability, and multi‑year planning.
• Ensure scopes reflect the realities of enterprise manufacturing programs and global delivery models.
• Partner with delivery leadership to manage risk, control scope, and maintain financial discipline.

• Ensure all work meets the highest standards of strategic rigor, technical quality, and customer experience.
• Oversee the delivery of CRM programs, martech implementations, digital platforms, and transformation roadmaps.
• Maintain strong documentation, communication rhythms, and governance across global teams and client stakeholders.
• Champion continuous improvement and operational maturity across the account.

• 12+ years in digital transformation, CRM marketing, or martech leadership within a digital agency, consultancy, or enterprise environment.
• Deep experience supporting…