Specialist - Content Strategy

Overview

Ally and Your Career
Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion.

From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

Work Schedule
Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Opportunity
At Ally, you get a startup feel, but experience the benefits of a company that has worked out the kinks and is fulfilling its purpose. We are always evolving and see that as a good thing. From owning our work to seeing its impact in the real world, our team is relentless in finding new ways technology can help make experiences better and help people.

We are problem solvers, we value diverse thinking, we support one another, and we challenge ourselves to think bigger in the journey to deliver customer-obsessed tech solutions. To read more about what our tech team does, be sure to visit our tech blog h

Works under the direction of more senior Content Strategists to create content for public facing and authenticated experiences. Collaborates with UX designers, usability and product teams.

At this time, Ally will not sponsor a new applicant for employment authorization for this position.

• Develop digital content strategies, content, and copy solutions for Ally Auto Dealer initiatives
• Create high-quality content that aligns to business objectives, as well as brand standards, and voice/tone guidelines
• Utilize a range of inputs from user research, site analytics, SEO analytics, usability findings and design standards, to develop impactful solutions.
• Collaborate with visual design teams, business partners, and marketing experts to create/maintain a best-in-class digital customer experience across the Ally landscape
• Work with internal teams to develop, share, and edit solutions
• Contribute to the maintenance and implementation of Ally Digital Content Style Guide standards
• Tackle multiple projects, competing priorities, and ambitious timelines
• Pitch, propose, and provide thoughtful rationale in leadership reviews
• Represent the UX practice—its ideals, standards, and methods—as an advocate, leading contributor, and collaborator to stakeholders both on-site and in remote locations.

• 2+ years of content strategy and writing content for online properties.
• Bachelor's degree in marketing, communications, information systems preferred or equivalent experience.
• Portfolio with detailed narrative outlining approach and scope of involvement.
• Experience developing content material in support of the communications strategies.
• Experience publishing internal or external communications (e.g. website content).
• Proficiency in Figma, Writer, or other industry standard design authoring tools.
• Familiarity working with design systems.
• Ability to balance routine, continuous throughput for tactical initiatives with long-term strategic engagement.

• Preferred:
  Familiarity working with common AI tools.

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:

• Time…