Junior Conversion Rate Optimizer; CRO

Briefs Finance is on a mission to help 1.3 billion people be better with money.

We are a financial technology startup that is democratizing investing research.

We're looking for a full time Junior Conversion Rate Optimizer (CRO) who is excited to join our team of money nerds.

This hands-on role will be responsible for implementing A/B tests, building landing pages, analyzing performance data, and maintaining our analytics infrastructure. You will play a critical role in turning strategic insights into tactical experiments that drive measurable business improvements.

You are required to have 2+ years of experience in digital marketing, marketing analytics, CRO, or related field.

Please note:

this is a full time in office position. Our office is located in the heart of Detroit's business district.

Your role will require you to:

• Implement A/B tests and multivariate experiments using platforms like Optimizely, VWO, or Google Optimize based on provided testing roadmap
• Build and update landing pages, forms, and on-site experiences using website builders, CMS, or basic HTML/CSS
• Set up and maintain analytics tracking, conversion goals, and event tracking in Google Analytics and other platforms
• Create and maintain performance dashboards and reports for key marketing metrics
• Conduct quantitative analysis on user behavior data to identify trends and opportunities
• Pull data from multiple sources (analytics platforms, ad platforms, CRM) for analysis and reporting
• Document test results, maintain experiment logs, and organize insights for team reference
• Assist with qualitative research including heatmap analysis, session recordings, and user feedback review
• Support the creative team by providing data-backed insights on what messaging and angles are performing
• Monitor site performance, conversion funnels, and flag technical issues or anomalies

• Record a video (maximum 3-minutes) of you explaining why you'd make a great Junior CRO at Briefs Finance
• Upload the video to Google Drive, or Dropbox, or You Tube (unlisted)
• Email us the URL to the video at:
• Make the subject line:
  Junior CRO - Video Submission
• This can be a simple cell phone video. We do NOT care about the quality of your video

• 2+ years of experience in digital marketing, marketing analytics, CRO, or related field
• Proficiency with Google Analytics or similar analytics platforms
• Experience with A/B testing platforms (Optimizely, VWO, Google Optimize, etc.)
• Basic understanding of HTML, CSS, and ability to make simple website edits
• Strong Excel/Google Sheets skills for data analysis and reporting
• Comfort working with data visualization tools and creating dashboards
• Detail-oriented with strong organizational and documentation skills
• Ability to translate testing strategies into tactical implementation
• Self-starter who can work independently with clear direction
• Strong communication skills to present findings and ask clarifying questions

• Experience with landing page builders (Unbounce, Instapage, Webflow, etc.)
• Familiarity with JavaScript for custom tracking or test implementations
• Knowledge of SQL for data analysis
• Experience with qualitative research tools (Hotjar, Full Story, User Testing)
• Understanding of statistical significance and experimental design
• Background in e-commerce or SaaS environments
• Exposure to marketing automation platforms (Hub Spot, Marketo, etc.)

Some of the biggest benefits of working for a startup include:

• Being an early member of a fast growing team
• Seeing the impact of your work
• Opportunity for greater financial growth

But working for a startup is not easy. Some of the requirements of working for a startup include:

• Working long hours
• Enduring company pivots
• Making personal sacrifices when needed

We're a financial technology company on a mission to help 1.3 billion people be better with money.

We do this through our softwares, newsletters, and education. We have a free financial newsletter called Market Briefs and a paid education and research platform called Briefs Pro. We're launching an AI powered software in 2026.

Learn more on our website here:  and our social media pages.

First, we expect our team to lead by example.

• We're teaching finance, so we require our team members to live with smart financial habits.

Second, we expect our team to be passionate about their work.

• If you're just looking for a "job" - please don't apply.
• We're looking for team members who care about the work they produce.

Third, we expect our team to innovate and take risks.

• We're a startup, and you'll be asked to…