Senior Account Executive

Senior Account Executive – Print-to-Digital (Easy Purl)

Easy Purl (a wholly owned product of Experiture) helps marketers turn print and direct mail into measurable digital engagement using PURLs, QR, personalized landing pages, and call tracking/response attribution. You will run a full‑cycle sales motion across channel partners (commercial printers, direct marketing agencies) and direct enterprise accounts (major mailers), closing net‑new revenue and expanding programs.

$75,000.00/yr – $/yr

Annual Bonus, Commission, and RSUs

• Channel:
  Commercial printers seeking to add cross‑media services; direct marketing agencies seeking print‑to‑digital activation.
• Direct Enterprise/Major Mailers:
  Marketers in financial services, lending, automotive, healthcare, and other high‑volume mail verticals.

• Own pipeline creation through close; lead discovery, solution mapping, proposals, and negotiation.
• Channel:
  Recruit/enable printer and agency partners; co‑sell, package offers, and build repeatable cross‑media programs.
• Direct:
  Land and expand with major mailers; pilot, prove lift, scale, and drive additional revenue.
• Quantify value (response lift, CPL/CAC impact); build simple test plans (A/B or control vs. Easy Purl) to de‑risk decisions.
• Maintain CRM hygiene and accurate forecasting; document win themes and competitive positioning.
• Partner with Client Services/Delivery to ensure scope clarity and on‑time launch.

• 5–10+ years in direct mail/print‑anchored solutions or martech selling to printers, agencies, and/or major mailers.
• Proven track record running full‑cycle enterprise/upper‑mid market deals with multi‑stakeholder buying groups.
• Fluency in print & mail concepts (VDP/personalization, postal workflows, data processing) and digital engagement/analytics.
• Strong discovery, value quantification, proposal creation, and negotiation skills; consistent quota attainment.
• CRM discipline (e.g., Salesforce/Hub Spot) with reliable forecast.

• Channel recruitment/enablement experience (printer or agency ecosystem).
• Vertical familiarity in financial services, automotive, or healthcare; awareness of regulated‑industry considerations.
• Comfortable shaping pilots, success criteria, and executive readouts using campaign metrics.

• Consultative Selling:
  Uncover pains, align use cases, and map Easy Purl components to outcomes.
• Deal Orchestration:
  Coordinate partners, internal teams, and customer stakeholders to remove friction.
• Value Storytelling:
  Translate test results and attribution into clear ROI narratives and expansion.

• Metrics:
  Net‑new ARR and win rate by segment (channel vs. direct).
• Pilot‑to‑program conversion and average deal size.
• Time‑to‑first measurable lift (response/conversion) after launch.
• Expansion within 2–3 quarters (additional programs, brands, or mail streams).

• Easy Purl category‑proven print‑to‑digital platform with measurable outcomes and rapid time‑to‑value.
• Backed by Experiture’s broader omnichannel capabilities (email/SMS/automation) for future expansion.
• Clear ICPs (printers, agencies, major mailers) and supportive delivery teams for smooth go‑lives.

Mid‑Senior level

Full‑time

Marketing Services and Technology, Information and Media