Sports and iGaming Marketing Executive - MGM Grand Detroit

Sports and iGaming Marketing Executive - MGM Grand Detroit page is loaded## Sports and iGaming Marketing Executive - MGM Grand Detroit locations:
Property - MGM Grand Detroit time type:
Full time posted on:
Posted Yesterday job requisition :
270367

Detroit, Michigan
** The SHOW comes alive at MGM Resorts International
**** THE JOB:
** The Sports and iGaming Marketing Executive plays a crucial role in enhancing the casino experience for our guests while driving increased property and online play. This individual is responsible for building and maintaining strong relationships with cross-channel customers, ensuring a seamless and engaging interaction between MGM Resorts properties and BetMGM. The ideal candidate will focus on strategies for customer acquisition and retention, working to boost engagement levels and enhance the overall player experience.

Join us in shaping the future of sports and iGaming entertainment, while ensuring every player feels valued and exhilarated!
** THE DAY-TO-DAY:
*** Develop and maintain relationships with high-value sports bettors, mobile gaming VIPs, and cross-channel players.
* Serve as a primary point of contact for BetMGM hosts and players, ensuring seamless engagement between mobile and land-based gaming.
* Identify and mitigate friction points for customers as they navigate between BetMGM and casino properties.
* Utilize MGM Resorts and BetMGM CRM tools to generate cross-channel business, directing casino players to mobile gaming and engaging mobile players with MGM Resorts properties.
* Provide training and support to property host teams on mobile gaming, sports betting, and BetMGM platforms to enhance cross-functional capabilities.
* Analyze real-time data and reporting to identify high-value players, personalize interactions, and optimize customer retention strategies.
* Collaborate with retail sports book teams to meet new high value customers, assist with BetMGM related questions and challenges, and deliver premium service and exclusive experiences to VIP sports bettors.
* Implement and oversee targeted retention and reactivation strategies for sports bettors, iGaming customers, and BetMGM VIPs.
* Manage and extend offers, bonuses, and VIP experiences based on individual gaming behavior across sports betting, mobile gaming, and land-based casino activity.
* Develop and maintain expertise in BetMGM and MGM Resorts gaming systems, including CRM and analytics tools, to support real-time player development strategies.
* Leverage a comprehensive understanding of customer behavior—spanning both land-based and mobile gaming—to refine reinvestment strategies, improve engagement, and elevate the overall player experience.
** THE IDEAL CANDIDATE:
*** Three years of prior relevant experience
* Two years of prior relevant leadership experience in a casino marketing industry preferred
* Ability to work a varied shift to including weekends, holidays, and evenings
** THE PERKS & BENEFITS:
*** Health & Income Protection Benefits (For eligible employees)
* Various programs and networking opportunities to help you get promoted
* Access to a variety of company Hotel, Food and Beverage, Retail, and Entertainment Discounts
* Free access to our employee fitness center
* Free meals in our employee dining room
* Free parking
* Wellness incentive programs to help you stay healthy physically and mentally
* Volunteer opportunities to give back to the community
** VIEW

JOB DESCRIPTION:

** Are you ready to
** JOIN THE SHOW
** At MGM Resorts, we exist to entertain the human race and provide an unforgettable escape. From delivering excellence for our guests to building and sustaining our communities, you can join our diverse teams of world-class talent and thrive in our collaborative environment. Our iconic MGM Resorts brands offer everyone a wide variety of exciting career opportunities with access to unlimited growth.

Be part of a unique world filled with anticipation, entertainment and unparalleled experiences — combined with competitive rewards and exclusive perks. Together, we will use our meaningful relationships to continue to build our authentic culture.  We know the importance of respecting each other’s…