Content Creator, Content Writer ​/ Copywriter

Overview

Content Creator – Luxury Beauty & Salon Culture (Full-Time)

The Loft Ferndale is hiring a full-time, in-house Content Creator to help shape the visual and social presence of our luxury salon in downtown Ferndale. This is a long-term role focused on building and growing the brand over time —
not a freelance or contract-only position
.

This is a foundational role for an established content creator. The content created here will play a meaningful role in defining brand perception as we grow. Right now, The Loft is in a true growth phase. That means this role is less about documenting a fully buzzing salon and more about building belief, curiosity, and recognition before the space is full.

We’re looking for someone who finds that exciting — someone energized by creating from vision and intention, not just activity — and who understands the impact strong content can have on long-term brand perception.

Website:

Instagram:

Our Brand Guide:

About The Loft Ferndale

The Loft Ferndale is a luxury booth rental salon designed for independent stylists who value autonomy, aesthetics, and community. The environment is feminine, elevated, calm, and intentional. Every detail is considered — from the physical space to the experience it creates for established artists who care deeply about their craft and long-term career growth.

We are currently leasing chairs to independent stylists
, and content plays a critical role in communicating the vision and attracting the right talent.

We are seeking a trend-aware, aesthetic-driven Content Creator with a strong eye for feminine, luxury-forward beauty and lifestyle content
.

This role blends:

The goal is to communicate the feeling of the space and attract stylists who immediately recognize themselves in it.

Primary Focus

This role is primarily dedicated to The Loft Ferndale during its current growth phase. Content will focus on establishing brand perception, building momentum, and supporting the effort to fill the salon with the right independent stylists.

Secondary Support (As Needed)

As a creative rhythm is established at The Loft, and as workload allows, this role may expand to include content support for other luxury brands within our portfolio. This is intended to provide additional creative reps, real-world energy, and variety —
without detracting from The Loft’s priorities
.

• Ideate, create, and edit short-form content for IG and FB, with a focus on intentional, brand-aligned storytelling
• Capture content on-site at The Loft 2–3 days per week
• Stay current on beauty, salon, and lifestyle trends
• Curate inspiration from leading salons nationwide and internationally
• Develop repeatable content formats for organic growth and paid ads

Brand direction and messaging will be provided.
Execution, taste, and creative judgment are essential.

• Organic Social Content
• Instagram Reels and Stories
• Trend-based short-form video
• Soft POV and lifestyle-style content
• Calm, elevated, luxury-leaning aesthetics

• Paid Ad Content
• Messaging centered on:
  Community
• Simple talking-head or voiceover formats (on-camera comfort preferred)

• Full-time (40 hours per week)
• On-site and hybrid structure
• Consistent schedule and creative ownership

While The Loft Ferndale is the primary focus
, this role has room to expand over time.

For the right fit, scope may include supporting other luxury brands within our portfolio, including:

• Forefathers Grooming –
• Noble Product Co. –

Expansion is strategy-based
. As the salon fills with stylists, workload needs will naturally evolve.

You may be a strong fit if you:

• Have a refined eye for luxury beauty and lifestyle content
• Actively follow high-end salons and creative brands
• Understand trends while maintaining restraint and taste
• Are comfortable appearing on camera when needed
• Adapt trends thoughtfully rather than copying them

• Experience with salons, studios, or beauty brands
• A strong personal aesthetic or portfolio
• Proximity to Ferndale / Metro Detroit
• Familiarity with ad-friendly creative

Please email with:

• A brief introduction
• A link to your portfolio or accounts you've created content for
• Examples of your work that feel luxury and elevated
• (Optional) 2–3 salons or creators you draw inspiration from and why