Freelance Art Director, AI & Visual Development

Overview

Hogarth is the Global Content Production Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate today’s evolving content experience.

• Partner with the Creative Director to define the creative vision and drive the art direction for key projects from concept to completion
• Own the AI creation of high-impact visual narrative boards and treatments, establishing a clear and compelling visual language
• Lead a hybrid creative workflow, using generative AI tools for rapid ideation and concept exploration, then applying traditional design craft to polish and perfect the final visuals
• Present and articulate your creative concepts and visual strategy to internal teams and stakeholders
• Iterate on creative work with precision and speed, incorporating feedback while maintaining the integrity of the core concept
• Act as a resident expert on AI-driven design, mentoring others and exploring new tools and techniques to keep our creative team on the cutting edge

• Proven experience as an Art Director, Director, Designer, or Concept Artist within an agency environment or studio environment
• An outstanding portfolio that showcases conceptual thinking, strong aesthetic, and visual storytelling, including examples of storyboarding
• Portfolio must include examples of work created using generative AI tools (e.g., Veo, Midjourney, Stable Diffusion, etc.)
• Expert-level proficiency in the Adobe Creative Suite (Photoshop, Illustrator)
• A deep understanding of the fundamentals of art direction, including composition, typography, color theory, and lighting
• Excellent communication and presentation skills, with the ability to clearly articulate your creative vision
• A collaborative spirit and the ability to work hand-in-glove with creative leadership

• Hands on No egos here. Just a shared drive to roll up our sleeves and make great things happen. Every project gets our full energy because we believe in doing things right.
• Honesty We are real and authentic with each other and in our work. Honest, direct communication builds the trust we need to collaborate and grow.
• Heart & Soul We bring heart to everything we make. Passion and pride push us beyond “good enough.”
• Happy Family Creating a space where everyone feels valued, embracing differences, celebrating wins together, and maintaining a sense of humor.
• Hungry Curiosity keeps us hungry. We question, experiment, and seek what’s next; we never settle and never stop learning.
• Inclusion and Impact WPP is an equal opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect where everyone belongs and has equal opportunities to progress.

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