Director of Sales, Transit Bus & Rail

Director of Sales, Transit Bus & Rail at Safe Fleet

MEET THE SMART SAFETY COMPANY
At Safe Fleet our name says it all. We make fleet vehicles – and everyone in and around them – safer. Our fleet safety platform brings together best-in-class products, ground-breaking technology, and a 100-year history of fleet know-how and innovation to solve the world’s biggest fleet safety problems.

About The Position
Job Summary
Seon, a division of Safe Fleet, is a leading provider of mobile surveillance and fleet management solutions for the public transportation industry. We are seeking a strategic and results‑oriented Director of Sales – Transit Bus & Rail to lead our sales efforts in this market segment across North America. This role will oversee a team of sales professionals, drive revenue growth, and cultivate strong relationships with transit agencies, OEMs, and technology partners.

The ideal candidate brings deep industry expertise, a consultative sales approach, and a passion for delivering safety‑focused technology solutions.

Responsibilities

• Lead, coach, and develop a high‑performing sales team focused on Transit Bus & Rail customers.
• Develop and execute strategic sales plans aligned with Seon’s growth objectives and Safe Fleet’s broader vision.
• Build and maintain strong relationships with transit authorities, vehicle manufacturers, and system integrators.
• Collaborate with product management, engineering, marketing, and customer success teams to align solutions with market needs.
• Monitor industry trends, competitive activity, and regulatory changes to inform sales strategy and product positioning.
• Represent Seon at trade shows, industry events, and customer meetings.
• Oversee sales forecasting, pipeline management, and performance reporting to executive leadership.
• Ensure compliance with public procurement processes and contractual obligations.

Requirements

• Minimum of 7 years of progressive experience in sales leadership roles within the transit, transportation, or technology sectors.
• Proven success in selling complex technology solutions, ideally including video surveillance, telematics, or communications systems.
• Strong understanding of the Transit Bus & Rail market, including public procurement and funding mechanisms.
• Demonstrated ability to lead and develop high‑performing sales teams.
• Excellent communication, negotiation, and strategic planning skills.
• Willingness to travel across North America as needed.
• Bachelor’s degree in Business, Engineering, or a related field or MBA is an asset.

Preferred Skills

• Experience working with public transportation agencies and government contracts.
• Familiarity with SaaS, cloud‑based platforms, and integrated hardware/software solutions.
• Proficiency with CRM tools (e.g., Salesforce) and data‑driven sales management.
• Ability to thrive in a fast‑paced, mission‑driven environment.

At Safe Fleet, we are an equal opportunity employer that is committed to creating a diverse and inclusive workplace where everyone is valued and respected. We embrace diversity and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. We promote fair and equitable hiring practices and foster a culture of inclusivity and respect.

Detroit, MI – Salary: $190,000 – $230,000.

Director

Full‑time

Sales and Business Development

Truck Transportation