Director of Food Service Sales

🌱 Grow With Us – Join the Nature Fresh Farms Team!

Imagine breaking from tradition to ensure a brighter future for generations to come. At Nature Fresh Farms®, we’re committed to nourishing people and the planet through greenhouse farming.

Since 1999, our family-owned company has pursued a simple yet profound goal:
to cultivate a kinder, healthier future
. Today, we’re proud to be one of North America’s largest vertically integrated leaders in greenhouse-grown produce
. While we are growers, we are also greenhouse builders, plant nurturers, and collaborative partners united by shared values and vision.

Our journey is far from over. As we look to the future, we remain committed to:

• Innovation and conservation
• Reducing waste and promoting biodiversity
• Creating a more sustainable, inclusive, and friendlier world for all

We are currently looking to fill a full-time, permanent position for a Director of Food Sales Service in our Sales Department at our Detroit office

• Partner directly with the SVP, North American Sales & Strategic Growth to design and implement a strategic business plan that expands company’s customer base and strengthens market presence.
• Identify and pursue new business opportunities to drive growth, profitability, and long-term partnerships within the Food Service channel.
• Lead the forecasting and development of account budgets with Key Account Managers (KAMs) to ensure accuracy, accountability, and alignment with strategic objectives.
• Provide monthly business performance reviews and strategic updates to the SVP, highlighting achievements, challenges, and areas for improvement.
• Ensure sales initiatives and decisions deliver both top-line growth and bottom-line profitability.
• Lead, mentor, and inspire the Food Service Sales team to achieve and exceed goals while fostering a culture that reflects the integrity, innovation, and values of the Nature Fresh brand.
• Establish, communicate, and monitor clear KPIs for Key Account Managers, ensuring alignment with company goals and channel priorities.
• Provide continuous coaching, professional development, and succession planning to strengthen individual and team capability.
• Oversee recruitment and onboarding of top sales talent, including identifying staffing needs, interviewing, training, and developing new hires.
• Promote a collaborative and transparent work environment that emphasizes accountability, respect, and performance excellence.
• Consult Microsoft Power BI reports and dashboards to provide actionable insights that support strategic decision-making.
• Collaborate closely with the Procurement team to align supply availability with market and customer demand, proactively managing surpluses and shortfalls.
• Ensure Key Account Managers are informed of real-time supply positions and equipped to manage inventories effectively to maximize sell-through.
• Conduct regular internal account reviews with Key Account Managers to assess performance, strengthen relationships, and identify growth opportunities.
• Uphold the highest standards of confidentiality, discretion, and sound judgment in all business dealings.
• Foster cross-functional collaboration between Sales, Procurement, Marketing, and Operations to ensure seamless execution and communication.
• Demonstrate strong decision-making and leadership under changing business conditions, maintaining agility and strategic focus.
• Must comply with all Health and Safety, Food Safety, Bio Security, and Nature Fresh Policies and Procedures.
• This job description highlights the main components but is not inclusive of other activities that may be required.
• Must be able to complete all physical requirements of the job with or without a reasonable accommodation.

• Proven track record of success as a senior sales leader, consistently achieving and exceeding ambitious revenue and growth targets.
• Post-secondary education in Business Administration or a related discipline; advanced education or professional certifications considered an asset.
• Exceptional communication and presentation skills, with the ability to influence, negotiate, and build credibility at all levels of the organization and with external partners.
• Highly…