Field Marketing Manager

Responsibilities

• Leads the state's marketing team, providing direction, support, and coaching.
• Manages hiring, onboarding, and performance evaluations for field team members.
• Oversees HR-related matters, including team development and mentoring.
• Oversees the state's marketing budget, approving and tracking field team expenses.
• Manages company credit card usage for necessary purchases (e.g., travel, hotel stays).
• Develops and implements marketing strategies in collaboration with the Sales team and Field Marketing Supervisor.
• Monitors and analyzes field team activities to optimize in-store activations, promotions, and product sell-through rates.
• Provides weekly reports to the Regional Marketing Manager and Sales Managers, covering various metrics and updates.
• Maintains accurate and up-to-date accrual sheets for field team data and statistics.
• Works closely with Warehouse Managers to ensure timely distribution of marketing materials.
• Collaborates with Sales Regionals to support promotional efforts and sales objectives.

• Strong leadership and team management skills, with experience in leading field teams.
• Excellent written and oral communication skills, with the ability to communicate across various departments.
• Analytical skills for making data-driven decisions and enhancing marketing effectiveness.
• Proficiency in Microsoft Office Suite and Google Suite for reporting and project management.
• Strong collaboration skills, working cross-functionally with sales, marketing, and operations teams.
• Budget management experience.
• High school diploma or GED required; bachelor's degree in marketing or business administration preferred.
• 5+ years of experience in field marketing, with a proven track record of success in driving brand visibility and engagement.
• 3+ years of experience in sales forecasting and reporting, with a data-driven approach to strategy.
• 2+ years of experience managing and leading field teams.
• Proficiency in marketing technologies and CRM systems.

• Experience in the cannabis industry or other regulated industries is preferred but not required.