CRM Media Manager

Riddell is a premier designer and developer of football helmets, protective sports equipment, head impact monitoring technologies, apparel and related accessories. Known for its leadership in helmet technology and innovation, Riddell manufactures football helmets, shoulder pads, and offers comprehensive reconditioning services for existing equipment. The company also sells collectible versions of many of its products with NFL or College team logos.

Riddell's origins date back to 1922, when John T. Riddell invented the removable football cleat. The company was officially founded in 1929 to bring this groundbreaking innovation to market. In 1939, Riddell introduced the first plastic football helmet, setting the stage for a series of industry innovations including the chinstrap, plastic suspension helmet, and face guard. Throughout its history, Riddell has maintained a strong commitment to innovation—developing numerous products aimed at improving player safety, boosting performance, and advancing the game.

Today, the company remains dedicated to meeting the evolving needs of athletes and the broader football community, with a clear focus on shaping the future of the sport.

Riddell’s passionate team is dedicated to giving back to the football community while advancing the sport through game-changing innovations in helmet technology and protective equipment that enhance on‑field performance. With a company vision rooted in boldly championing the future of football, Riddell backs their initiatives with innovation, community, leadership, and a belief in football.

Already the long‑standing leader in football head protection and protective athletic equipment, Riddell sees enormous potential for growth in its digital e‑commerce and direct to consumer markets. Riddell is creating a new role for a CRM Media Manager, Digital Commerce that will be responsible leading owned/paid media strategy and execution across digital channels to drive brand awareness, customer acquisition, and eCommerce sales.

This role will have a heavy emphasis on CRM to define, create, determine Riddell’s campaigns.

The CRM Media Manager will collaborate closely with the Digital Commerce and Marcom teams to build a cohesive, data‑driven marketing engine that connects awareness to conversion. They will oversee all aspects of .com traffic, creative campaigns, paid media budget, CRM creation & strategy. Key areas of focus will be the company’s website and its team stores, where players, parents and fans can buy gear for their needs on field or on the sideline.

This position will report to Riddell’s Vice President of Digital Commerce & Apparel. The ideal candidate will have deep CRM expertise, digital marketing acumen, and cross‑functional leadership experience. They will be an action‑oriented leader who is excited to put their personal, innovative stamp on this critical area of business for Riddell and its future growth.

• Action oriented and willing to roll up their sleeves to get things done without losing sight of strategic goals.
• Driven and competitive spirit while bringing people along and building excitement for the future.
• Operates with a builder mentality and is excited about creating something from scratch that will have direct impact on Riddell’s future growth.
• A collaborative, cross‑functional leader who breaks down silos to create the best possible outcome.
• Customer focused and can design processes and operations with the end user experience in mind.
• Metrics driven and analytical. Makes decisions using data and processes.
• Passionate about sports, especially at the youth level.

(other duties as assigned)

• Lead the end‑to‑end buildout of Riddell’s CRM ecosystem, from platform selection (Emarsy) to full implementation.
• Establish customer segmentation strategy — lifecycle stages, behavioral triggers, product ownership, and value tiers.
• Evaluate CRM media performance and report on retention impact, revenue lift, and customer LTV growth.
• Stand up workflow processes for campaign briefs, approvals, QA, and measurement…