Marketing Campaign Manager

Why Wellmark
:
We are a mutual insurance company owned by our policy holders across Iowa and South Dakota, and we’ve built our reputation on over 80 years’ worth of trust. We are not motivated by profits. We are motivated by the well-being of our friends, family, and neighbors–our members. If you’re passionate about joining an organization working hard to put its members first, to provide best-in-class service, and one that is committed to sustainability and innovation, consider applying today!

Learn more about our unique benefit offerings here.

Want to know more? You can learn about life at Wellmark here.

Wellmark is looking for a Marketing Campaign Manager to join our team, supporting both operational communications and marketing campaign execution that are essential to our member, agent and business partner experience.

As a Marketing Campaign Manager, you will manage end-to-end execution of operational communications, sales distribution communications, and other marketing campaigns and initiatives. The primary focus of this role will be on operational communications that help Wellmark members navigate choosing a health plan and prepare health insurance agents to sell. You will manage and execute critical member communications, ensuring communications are clear and correct to help members make health care decisions and ensure compliance with all Federal and State regulations.

You will provide strategic input into development of marketing campaigns and initiatives and then manage execution of multiple integrated initiatives to achieve planned goals, while meeting timelines and budgets.

Ideal candidates will have experience in operational communications, sales distribution marketing and/or consumer marketing, preferably within the insurance, health care or financial service industry. You have demonstrated history of successful project management experience as it relates to the execution of operational communications and marketing campaigns. You have the ability to balance exceptional campaign management, attention to detail, and cross‑functional collaboration—while being energized by both structured operational workflows and creative, strategic marketing initiatives.

If this sounds like you, apply today!

• Bachelor's degree in Marketing or related field, or direct and applicable work experience.
• Minimum of 4+ years of experience in consumer marketing, digital marketing, operational communications, or related field, including previous work developing and executing measurable marketing programs and initiatives.
• Strong project management skills.
• Strong attention to detail and accuracy.
• Demonstrated knowledge of marketing and promotion strategies, with an emphasis on product and service positioning, concept development or tactical execution.
• Data‑driven mindset and strong analytical skills to plan and measure marketing performance.
• Proactive, self‑starter and someone who thrives in a high‑energy, fast‑paced, ever‑changing, collaborative environment.
• Strong verbal and written communication skills. Must articulate information accurately to internal and external stakeholders, including leadership, as well as represent Wellmark’s brand with professionalism. Demonstrates sound judgment, critical thinking, and poise in all situations.
• Excellent organizational skills with the ability to prioritize workload.
• Advanced ability to cultivate peer and key stakeholder relationships in order to influence others and drive results. Demonstrated ability to collaborate cross‑functionally.
• Proficiency with MS Office – e.g., Outlook, Word, Excel, PowerPoint.

• Health insurance experience and/or experience selling consumer insurance products.
• Experience working with third‑party sales channels as a growth driver.
• Experience in digital marketing programs and related tools/software, especially Adobe Experience Cloud (Marketo, CJA, Work Front, etc.).
• Experience in operational communications, including flawless execution of direct mail.

• Collaborate with Marketing and Corporate Communications teams and agency partners to…