Senior Manager, Brands

Merchandising | Primarily Onsite (4 days/week) | Grinnell, IA

Salary range starts in the $110

Ks, with flexibility based on experience

Relocation support available for the right candidate

Build. Own. Scale. The future of Brownells House Brands.

Brownells is building the future of House Brands and we are looking for a Senior Manager, House Brands who wants true ownership, real scale, and the opportunity to shape a growing portfolio from the inside out. This is a hands-on leadership role responsible for end-to-end strategy, execution, and financial performance across Brownells’ owned and House Brand portfolio, spanning over 2,000 SKUs across firearms-related categories.

As Senior Manager, House Brands
, you will bring structure, discipline, and long-term strategy to a portfolio that is growing in both size and importance. You will own the House Brands P&L and lead pricing, assortment strategy, new product development, and lifecycle management, partnering closely with Supply Chain, Finance, Marketing, eCommerce, Product Content, and Compliance to deliver profitable growth and differentiated product offerings our customers trust.

This role is ideal for a builder. Someone who thrives in complexity, enjoys making clear decisions at the SKU level, and wants to leave a visible fingerprint on how House Brands perform, scale, and evolve.

• Full P&L responsibility for all House Brand products including revenue, margin, cost structure, inventory investment, and profitability
• End-to-end assortment strategy across Gun Parts, Tools and Cleaning, Gear, Reloading, and Optics
• Hands-on pricing ownership including MSRP, promotional pricing, bundles, and margin architecture
• New product development from concept through launch, with a balanced mix of incremental improvements and meaningful net-new innovation
• SKU lifecycle decisions including launches, line extensions, refreshes, rationalization, and discontinuations
• Strategic supplier relationships spanning domestic and global partners, driving quality, cost, and speed-to-market improvements
• Go-to-market execution across launches, line refreshes, and major assortment expansions

• Act as the internal subject matter expert and advocate for House Brands
• Partner deeply with cross-functional teams to ensure launch readiness, clean data, inventory alignment, and strong customer execution
• Lead and develop the Research & Development Manager while building scalable processes to support future growth
• Stay close to the data, the product, and the customer while translating strategy into action

Required

• 8+ years of experience in product management, merchandising, private label, or owned brand leadership
• Proven experience owning or managing a P&L
• Strong pricing, margin, and assortment optimization experience
• Demonstrated experience within firearms, shooting sports, or closely adjacent outdoor categories where product performance, compliance, and customer trust are critical

• Private label or owned brand leadership at scale
• Experience working with regulated products and global suppliers

This is a primarily onsite leadership role based in Grinnell, Iowa, with a minimum expectation of four days per week onsite. This role requires close, consistent engagement with product, supply chain, and merchandising teams, and is best suited for a leader who values proximity to the product and the business. Relocation support is available for the right candidate.

• Passionate community serving dedicated firearm and outdoor enthusiasts
• Generous benefits including ample paid time off, comprehensive medical, vision, and dental plans, a 5% 401(k) match, and exclusive employee discounts
• Premier environment with access to our shooting complex and a supportive, high-accountability culture

Ready to own, build, and lead the future of House Brands? Apply today through our quick application process and take the next step in your career at Brownells.