VP of Commercial Sales - West Region

At Towne Park, It's More Than A Job, You Can Make An Impact

A career with us is rewarding in more ways than one. As a hospitality services company, our commitment is to create smiles by delivering exceptional experiences. When you work with us, you have an opportunity to impact the millions of patients, visitors and guests we proudly serve. Whether providing compassionate service that eases the anxiety of a patient and their family, creating a memorable experience for a guest in a new city, or helping a colleague, every day is a new opportunity to brighten someone else's day and make an impact.

When we see a customer, a client or one of our own team members smile, we know we made an impact. It's why we do what we do.

Towne Park is a place where you can make a difference and create smiles every day.

The Vice President, Commercial Sales will lead the development and execution of national and regional sales strategies across direct, VAR (Value-Added Reseller), and independent channels. Responsibilities will include, but not be limited to, evolution of sales strategy, identification of new clients, cultivation of relationships with existing clients to ensure continuous flow of sales revenue (the "Services"). This role is responsible for driving revenue growth, building strategic partnerships, and aligning sales efforts with marketing, PR, and customer engagement initiatives.

The ideal candidate is a dynamic leader with deep experience in commercial sales, partner ecosystems, and cross-functional collaboration.

• Identify and onboard all sales resources including direct sales teams, VARs, and independent agents. Develop and implement regional and national sales budgets in collaboration with finance and executive leadership. Establish and manage revenue targets across regional markets. Recommend winning strategies and tactics to executive leadership, including presentations, meetings, and client visits. Facilitate continuous improvement of the sales process and performance metrics.
• Build and maintain relationships with install and service partners nationwide. Develop strategies for engaging external consultants, operators, and property managers. Drive CRM adoption and ensure accurate opportunity registration and pipeline visibility. Strengthen regional and national reference networks to support sales efforts. Oversee monthly reporting of key meetings, discussions and correspondence.
• Collaborate with marketing and PR teams to formulate and execute brand positioning, value propositions, and differentiators. Develop and implement marketing and PR strategies to support sales initiatives and elevate brand awareness. Support internal sales team development and training programs.
• Develop strategies for engaging external consultants, operators, and property managers. Lead customer outreach programs to enhance engagement and satisfaction. Represent the company at industry events, conferences, and strategic meetings. Support U.S. lobbying efforts and government relations initiatives.
• Communicate and consult with internal teams to coordinate marketing and sales activities. Assist in the performance of all aspects of sales contracts and collection of payments.

• Bachelor's degree in related field OR equivalent experience in commercial sales preferred

• 10+ years of progressive experience in commercial sales leadership, preferably in commercial parking, transportation, B2B or facilities management.

• Proven success in managing direct and indirect sales channels.
• Strong understanding of CRM systems and sales analytics.
• Experience in developing and executing marketing and PR strategies.
• Excellent communication, negotiation, and leadership skills.
• Experience with government relations and industry lobbying is a plus.
• Ability to travel nationally as required.

Performs duties independently with minimal supervision, operating from specific and definite directions and instructions. Decisions are of a routine nature made within prescribed operating guidelines, policies and procedures. Mistakes / errors may result in work stoppage, loss of business, poor customer relations and / or damage to product, all of which can have negative financial implications for the organization.

Performs duties with little direction given, operating from established directions and instructions. Decisions are made within general Towne Park policy constraints but occasionally require independent decision making.

• The employee has control over a department(s) budget.

The working conditions and physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the…