Key Account Manager; Midlands & North

To drive profitable revenue growth across the Midlands and the North of England by developing and managing key dealer accounts, Design & Build (D&B) partners, and selected Architects & Designers (A&D). The role focuses on strengthening long-term relationships, winning project business, and positioning the company as a trusted furniture manufacturing partner.

Key Responsibilities include:

• Manage and grow a portfolio of key dealer accounts across the region
• Develop strong relationships with D&B contractors to secure project opportunities
• Build and maintain influence with A&D practices to drive product specification
• Identify and convert new business opportunities within the territory
• Deliver sales targets while protecting margin and brand positioning
• Manage the sales process from lead qualification to order placement
• Collaborate with internal teams (design, estimating, production, logistics) to deliver projects effectively
• Prepare and present proposals, pricing, and product solutions aligned with customer needs
• Maintain accurate forecasting and pipeline management
• Act as a brand ambassador, representing the business professionally in the market
• Monitor competitor activity, market trends, and customer feedback
• Attend client meetings, industry events, and exhibitions as required
• Operate within agreed pricing, discount, and margin frameworks
• Ensure CRM records, forecasts, and reports are accurate and up to date
• Work collaboratively with internal stakeholders to support business objectives

• Proven external sales experience within furniture, interiors, or manufacturing
• Strong background managing dealer networks and project-based sales
• Experience working with D&B contractors and A&D communities
• Commercially astute with strong negotiation and relationship-building skills
• Self-motivated, organised, and comfortable working independently in the field
• Professional, credible, and customer-focused
• Confident communicator with a consultative sales approach
• Resilient and results-driven
• Collaborative and solution-oriented
• Full UK driving licence
• Knowledge of workplace, education, or commercial interiors markets
• Experience selling manufactured or made-to-order furniture solutions
• Understanding of specification-led sales

• Revenue growth and margin performance
• Strength and retention of key accounts
• Project win rate and pipeline value
• Quality of relationships across dealer, D&B, and A&D channels