BI Analyst – iGaming

We are looking for a BI Analyst with solid hands-on experience who wants to take ownership of analytics within a fast-growing crypto iGaming environment.

This role requires strong autonomy with SQL and Google Analytics 4, and prior experience in online gambling/iGaming is mandatory.

• Partner with senior stakeholders to support data-driven decision-making across Casino, Sports book, CRM, Acquisition, VIP, AML & Fraud, and Support.
• Lead website and product performance analysis via Google Analytics 4 (acquisition, attribution, funnels, retention).
• Build and optimise complex SQL queries to analyse user activity, transactions, funnels, retention, and monetisation.
• Own performance reporting and deep-dive analyses across acquisition, conversion, engagement, and LTV.
• Define, track, and improve core KPIs across departments.
• Develop and maintain dashboards delivering clear, actionable insights.
• Design and maintain event tracking, conversions, and parameter structures.
• Act as the internal reference point for GA4 best practices.

• Mandatory:
  Experience in online gambling / iGaming (experience with crypto casino is a huge advantage).
• Strong SQL skills (complex joins, aggregations, large datasets).
• Advanced working knowledge of Google Analytics 4.
• Solid understanding of event-based tracking, attribution models, funnels, conversion analysis, and data QA.
• Quantitative educational background (Economics, Statistics, Maths, Engineering, or similar).
• Experience with BI tools (Looker, Tableau, Power BI).

Share your CV now. We will contact the shortlisted candidates.