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BI Analyst – iGaming

Job in Derry, County Derry, BT47, Northern Ireland, UK
Listing for: Exacta Solutions Ltd
Full Time position
Listed on 2026-02-28
Job specializations:
  • IT/Tech
  • Entertainment & Gaming
Job Description & How to Apply Below
Position: Performance BI Analyst – iGaming

We are looking for a BI Analyst with solid hands-on experience who wants to take ownership of analytics within a fast-growing crypto iGaming environment.

This role requires strong autonomy with SQL and Google Analytics 4, and prior experience in online gambling/iGaming is mandatory.

Key Responsibilities
  • Partner with senior stakeholders to support data-driven decision-making across Casino, Sports book, CRM, Acquisition, VIP, AML & Fraud, and Support.
  • Lead website and product performance analysis via Google Analytics 4 (acquisition, attribution, funnels, retention).
  • Build and optimise complex SQL queries to analyse user activity, transactions, funnels, retention, and monetisation.
  • Own performance reporting and deep-dive analyses across acquisition, conversion, engagement, and LTV.
  • Define, track, and improve core KPIs across departments.
  • Develop and maintain dashboards delivering clear, actionable insights.
  • Design and maintain event tracking, conversions, and parameter structures.
  • Act as the internal reference point for GA4 best practices.
Requirements
  • Mandatory:
    Experience in online gambling / iGaming (experience with crypto casino is a huge advantage).
  • Strong SQL skills (complex joins, aggregations, large datasets).
  • Advanced working knowledge of Google Analytics 4.
  • Solid understanding of event-based tracking, attribution models, funnels, conversion analysis, and data QA.
  • Quantitative educational background (Economics, Statistics, Maths, Engineering, or similar).
  • Experience with BI tools (Looker, Tableau, Power BI).

Share your CV now. We will contact the shortlisted candidates.

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