Business Development Manager

AdCellerant is an award-winning tech-enabled services company that has brought Madison Avenue-level digital marketing solutions to Main Street businesses since 2013. We help local marketers, media companies, agencies, and channel sales organizations leverage our proprietary advertising software platform, Ui.Marketing.

The Business Development Manager plays a pivotal role in driving new partnerships and expanding AdCellerant’s reach across local media and advertising agencies. Reporting to the VP of Business Development and partnering with the larger Business Development and Onboarding divisions, this role focuses on closing new business deals, training partners, and supporting onboarding efforts.

This position requires delivering compelling presentations on AdCellerant’s full suite of solutions—including our proprietary UI.Marketing platform—and demonstrating how these tools can enhance partners’ existing capabilities. Qualified candidates will bring deep technical knowledge across digital advertising channels such as programmatic display, video (pre-roll, OTT/CTV), email, SEO, paid search, and social media.

In addition to sales expertise, this role requires proficiency in analytics and reporting tools to showcase campaign success and drive strategic decision-making. The Business Development Manager should excel at delivering live demos, training large-scale sales teams, and driving adoption across diverse organizations.

Experience in digital advertising and media is an absolute requirement for this role. Key qualifications include demonstrated experience building and cultivating an excellent sales pipeline, strong CRM skills (Hubspot preferred), MS Office proficiency, and the ability to travel up to 50% for client meetings, conferences, and business development opportunities.

• Lead platform demonstrations: Conduct live, engaging demos of the AdCellerant platform for prospective partners, showcasing capabilities and strategic benefits.
• Onboard new partners: Collaborate with the Onboarding Team to streamline asset collection and white-label customization for new partnerships.
• Sales pipeline management: Track all sales activities and partner interactions in Hubspot, ensuring accurate and up-to-date records.
• Partner training: Facilitate comprehensive training sessions for new partners, supporting their growth and adoption of AdCellerant’s tools and strategies.
• Drive business development: Prospect, cultivate, and manage a pipeline of potential media and agency partners to expand AdCellerant’s reach.
• Event strategy: Vet conference attendee lists and identify high-value networking opportunities; represent AdCellerant at industry events (up to 50% travel required).
• Lead management: Nurture inbound leads and re-engage dormant prospects through outreach efforts, including cold-calling.
• Strategic revenue growth: Develop and execute strategies for revenue generation and partner acquisition, aligned with company goals.
• Consultative selling: Address partner objections with expertise and honesty while promoting AdCellerant’s products, processes, and best practices.
• Market research: Investigate potential partnerships and provide insights to support strategic dialogues and negotiations.
• Reporting & analytics
  :
  Monitor and report on KPIs, sales performance, and partnership growth; log all activities in Hubspot to ensure transparency and support data-driven strategies.

• Up to 50% travel required.
• 5–7 years of experience in digital sales or digital ad operations, preferably within advertising or media planning.
• Strong technical knowledge of digital platforms, including DSPs, SSPs, DMPs, Google Ads, and Google Analytics.
• Proven ability to build, cultivate, and manage a robust sales pipeline, driving new business opportunities from prospecting through closing.
• Proven ability to build, present, and close platform-agnostic media plans tailored to diverse advertiser goals.
• Experience training large-scale sales teams across geographically dispersed organizations.
• Expertise in analyzing digital campaign reports, translating insights into actionable recommendations, and simplifying complex data…