Senior Manager, Training

Ever Pass Media is redefining the role of TVs in businesses by blending exclusive top-tier sports and entertainment with unmatched marketing innovation. With a focus on premium content like NFL Sunday Ticket, smart promotions, and seamless partnerships, we offer a cloud-based platform that combines ease of use with advanced functionality and reliability. We're empowering business owners to control their content like never before, ensuring their screens are more than just TVs-they're key to engaging, entertaining, and understanding their customers to help drive business results.

We are poised to leverage our strong leadership, innovative technology, and strategic partnerships to become the go-to destination for on-premise entertainment and marketing.

Position Overview:

We are seeking a Senior Manager - Messaging, Training, and Q&A to serve as an individual contributor across Ever Pass's sales organization. This role is responsible for enabling teams that sell premium sports rights and streaming solutions into hospitality venues.

This is a highly visible role that works directly with Sales Leadership, Rev Ops, Product, and Marketing, ensuring sellers can clearly articulate Ever Pass's value across legal compliance, sports rights, technology, and revenue impact for venues.

The ideal candidate has ~5+ years of experience in sales training or enablement, thrives in fast-growth environments, and understands how to train sellers on complex, consultative sales involving sports content, technology, and business risk mitigation.

Key Responsibilities:

Sales Training Strategy & Leadership

• Own the sales training and enablement strategy for Ever Pass's inside sales, Account Managers, Third Party Sales Channels, and Piracy Compliance teams
• Partner with Sales Leadership to align training priorities with revenue goals and product launches
• Serve as a strategic advisor on how training can improve conversion, shorten sales cycles, and increase deal size
• Assist in developing pitch decks for a variety of customer types & situations
• Personally design, deliver, and iterate training programs, including live sessions, workshops, and recorded enablement content

Onboarding & Ramp (Hospitality-Focused)

• Design structured onboarding programs for:
• Account executives, Account Managers, and other sales focused roles
• Build 30-60-90 day ramp plans that cover:
• Sports rights and commercial licensing fundamentals
• Hospitality buyer personas (owners, GMs, operators, IT, legal)
• Objection handling
• Product Positioning
• Ensure new hires can independently articulate Ever Pass's value proposition within their first 30 days
• Partner with sales leadership to define what fully ramped means by role and enforce standards

Sports Media Selling & Methodology

• Train sellers on:
• Selling live sports as a traffic and revenue driver
• Differentiating Ever Pass from consumer streaming and illegal setups as well as traditional competitors in our marketplace
• Handling piracy, compliance, and risk conversations professionally
• Occupancy-based pricing, venue size, and commercial licensing logic

• Reinforce consistent sales methodology across teams (qualification, discovery, close)

Enable front-line managers with coaching frameworks, call scorecards, and deal reviews

Enablement Content & Playbooks

• Build and maintain Ever Pass-specific enablement assets:
• Sports-specific talk tracks (NFL, NCAA, PPV, regional relevance)
• Piracy conversion scripts and objection handling
• Competitive battle cards (Satellite, Cable, other non commercial streaming options)
• Venue-type playbooks (sports bars, casual dining, casinos, hotels)
• Partner with Product and Partnerships teams to ensure training reflects:
• Current sports rights plus content roadmap
• Product capabilities / functionality
• League and network positioning

Measurement, Performance & ROI

• Define and track training impact using metrics such as:
• Ramp time to first deal
• Call quality and connect-to-meeting rates
• Close rates on piracy conversion leads
• Average deal size and package attach rates
• Use call recordings, CRM data, and field feedback to continuously improve programs inclusive of calibration sessions for sales calls
• Own enablement KPIs and regularly present insights and recommendations to Sales and Executive Leadership
• Translate training outcomes into revenue impact, not just activity metrics

Cross-Functional Enablement

• Partner closely with Rev Ops to align training with Salesforce workflows, lead dispositioning, and reporting
• Support launches of new sports packages, pricing models, and seasonal selling motions
• Ensure training scales as Ever Pass expands leagues, products, and customer segments

Qualifications:

• 5+ years of experience in sales training, enablement, or sales leadership
• Proven experience training B2B sales teams in complex or consultative sales
• Strong understanding of sales funnels, conversion metrics, and rep ramp
• Experience building onboarding and enablement programs from scratch
• Excellent facilitation, storytelling, and executive communication skills
• Comfortable training teams on…