Director of Sales

Why us?

Catbird is a welcoming independent boutique hotel that’s full of art, heart, and good vibes. This is what happens when you blur the line between hotel and home and add a hefty dose of counterculture. From thoughtful spaces that seamlessly facilitate work/life balance to the lively rooftop with panoramic views, there's a lot to discover here.

Paying homage to the history of the neighborhood around it, Catbird encompasses a 2,500 square foot, four‑bedroom historic home, originally built in 1890, which has been preserved as part of the hotel. The historic Klee House is an ideal space for all your events and celebrations with up to 40 guests. The 2,380 square‑foot home has plenty of mixed‑use spaces for entertaining.

Rook is your new favorite spot in RiNo, Denver — perched at the top of the Catbird Hotel. Our tagline is “Rounds not Rivals” and we’re looking for people who want to join our down‑to‑earth crew of cocktail aficionados, slinging classic and playful drinks in a laidback environment. The bar encompasses both an expansive skyline rooftop, as well as an intimate indoor space—we are looking for people who are just as comfortable at a corn hole pit as they are in a cocktail lounge.

The Director of Sales is a strategic sales leader responsible for driving total hotel revenue by leading, mentoring, and developing the sales team; owning assigned market segments; actively supporting transient sales initiatives; and fostering strong cross‑departmental collaboration. This role balances hands‑on selling with leadership, coaching, and strategic market engagement to achieve profitable, sustainable growth.

Sales Leadership & Team Development

• Leads, mentors, and develops the sales team to consistently achieve and exceed individual and collective revenue, productivity, and activity goals.
• Establishes clear expectations, provides ongoing coaching, conducts regular performance check‑ins, and supports professional development for all direct reports.
• Creates a collaborative, accountable, and high‑energy sales culture that aligns with Sage values and hotel objectives.
• Partners with Revenue Management, Marketing, Operations, and Corporate Sales to ensure alignment and execution of sales strategies.

Market Segment Ownership & Strategy

• Owns and leads one or more assigned market segments, developing and executing strategies to grow market share and profitability.
• Analyzes market trends, demand drivers, and competitive intelligence to identify opportunities and risks within assigned segments.
• Develops annual and quarterly segment plans aligned with the hotel’s business plan and budget.

Direct & Transient Sales Initiatives

• Actively participates in direct selling, with a strong focus on transient, negotiated, and locally driven opportunities.
• Supports transient sales initiatives including RFP strategy, account negotiations, prospecting, and key client engagement.
• Ensures effective targeting and prioritization of accounts that drive both short‑term demand and long‑term value.
• Maintains a visible presence in the market through sales calls, networking events, site visits, and community involvement.

Key Account & New Business Development

• Oversees key account strategy while maintaining personal ownership of select high‑value or strategic accounts.
• Identifies, targets, and captures new business through structured prospecting, networking, research, and competitive analysis.
• Guides the sales team in developing and maintaining targeted account “hit lists” to ensure consistent pipeline growth.

Revenue Optimization & Yield Management

• Collaborates with Revenue Management to ensure rate integrity, optimal mix, and profitable business decisions.
• Applies yield management principles when negotiating rates, contracts, and space commitments.

Account Service & Relationship Management

• Ensures exceptional account service standards across the sales team, with timely follow‑up, accurate documentation, and proactive communication.
• Builds long‑term, trust‑based relationships with clients through professionalism, responsiveness, and solution‑oriented selling.
• Maintains organized, accurate, and up‑to‑date CRM and account…