Outside Sales Representative

Overview

REIC Rentals is hiring an Outside Sales Representative who is a customer-focused relationship builder and revenue driver for our Denver region
.

In this role, you'll be responsible for building and growing strong business relationships with current and future customers. You'll be a key contributor to our market expansion - driving sales, uncovering opportunities, and helping customers find the right equipment solutions for their toughest projects.

A successful candidate is curious, driven, creative, and passionate about helping people succeed
. You're known for your ability to connect, communicate, and close - and you thrive on growing business in both existing and greenfield markets.

At REIC Rentals
, we operate as a trusted leader in specialty equipment rental solutions across North America. With over 55 locations
, we deliver high-performance equipment and expert support to meet the most demanding challenges. Our goal is simple:
to set new industry standards while ensuring our customers always have the best tools, expertise, and service - wherever and whenever they need it.

In this high-impact, individual contributor role
, you'll be at the forefront of our growth - cultivating relationships, expanding our customer base, and shaping the future of REIC Rentals in the Denver market.

This isn't a maintenance role
- it's a builder's role
. You'll pioneer growth in your territory with the backing of a strong, established brand and a supportive team.

• Identify & Engage: Scout and pursue new project opportunities through research, outreach, and digital channels.
• Build Partnerships: Forge lasting relationships with potential and existing clients to unlock long-term value.
• Drive Strategy: Design and execute sales initiatives aligned with growth and profitability goals.
• Lead Negotiations: Develop compelling pricing proposals and close deals that benefit both the customer and REIC.
• Analyze & Optimize: Collaborate with finance and operations to monitor sales performance and maximize ROI.
• Represent REIC: Attend trade shows, networking events, and job sites to maintain strong market visibility.
• Collaborate: Partner with inside sales, service, and operations to ensure seamless customer experiences.

Our best Outside Sales Reps are builders and connectors - the kind of people who take ownership of their territory, create opportunities, and turn customers into long-term partners.

You'll thrive in this role if you have:

• A hunter's mindset - passionate about growing new business and expanding existing accounts.
• A customer-first approach
  , understanding jobsite needs and providing real solutions.
• Strong negotiation, communication, and business acumen to drive profitable growth.
• Persistence and follow-through - you stay organized, close the loop, and make things happen.
• A team-player attitude
  , collaborating with inside sales and operations to deliver results.
• Solid equipment or construction industry knowledge and a curiosity to keep learning.
• A commitment to safety, integrity, and excellence in every interaction.

• 3-5+ years of proven success in outside sales
  , focused on new business development and customer engagement within the equipment rental, construction, or related industries.
• Experience with cold calling, territory expansion, and account growth
  .
• Excellent communication, negotiation, and interpersonal skills.
• Strong analytical abilities, including forecasting, pricing, and P&L understanding
  .
• Proficiency in CRM systems, Microsoft Office Suite
  , and digital sales tools.
• Willingness to travel locally for client meetings and regionally for trade shows or company events.

• This position offers base salary $60,000-$70,000 + uncapped commission
• Company vehicle, laptop, and mobile phone provided
• Comprehensive benefits: Health, Vision, Dental, 401(k) with company match, Paid Life Insurance
• Generous PTO + company-paid holidays
• Growth-Focused Culture: We empower employees to take initiative and shape their future.
• Meaningful Impact: Your results directly fuel our mission of innovation and customer success.
• Collaborative Team: Join passionate professionals who support and challenge each other to excel.
• Career Development: Ongoing training, mentorship, and advancement opportunities.

REIC does not accept solicitation from 3rd party agency recruiters.