Senior Living Sales Manager

Sales & Marketing Manager

Join to apply for the Sales & Marketing Manager role at Western States Lodging Management and Development
.

About Bridgewater: A Legacy Retirement Community is known for our warm, resident-centered "Personal Touch Culture." We strive to create an environment where residents, families, and team members feel valued and supported. We are seeking a driven and experienced Sales & Marketing Manager to lead occupancy growth, strengthen community partnerships, and represent our community with professionalism, compassion, and purpose.

• Salary: $57,000 annually + bonus potential
• Benefits:
  Medical, dental, vision, life insurance, and 401(k) with company match
• Supportive, team-oriented culture
• Professional development and long-term career growth opportunities

The Sales & Marketing Manager is responsible for increasing occupancy, managing the full sales cycle, and implementing strategic marketing initiatives. This role requires a high-performing sales professional who excels at relationship-building, closing sales, and delivering exceptional customer experiences from first contact to move-in.

• Respond quickly to inbound inquiries via phone, email, and web platforms.
• Conduct engaging in-person and virtual tours for prospective residents and families.
• Qualify leads, assess needs, and guide prospects through every step of the sales process.
• Maintain accurate, detailed records within the CRM system.
• Develop and execute sales strategies that meet or exceed occupancy goals.
• Build and maintain strong referral relationships with healthcare providers and community partners.
• Collaborate with the Executive Director and Regional Sales Director on marketing plans and outreach efforts.
• Support on-site events and external community activities to enhance brand visibility.
• Monitor competitive market trends and adjust sales approaches as needed.

• Proven track record of sales success; senior living experience is preferred but not required.
• Excellent interpersonal, presentation, and communication skills.
• Self-motivated, goal-driven, and comfortable working independently.
• Skilled in building rapport with diverse audiences, including families, residents, and professional partners.
• Proficient in using computers and CRM systems.
• Thrives in a fast-paced, customer-focused environment.

If you're an ambitious sales professional looking to make a meaningful impact while representing a mission-driven senior living community, we invite you to apply and join the Bridgewater team.

Salary: $57,000 per year