Helly Hansen Retail Marketing Manager, North America

Helly Hansen Retail Marketing Manager, North America page is loaded## Helly Hansen Retail Marketing Manager, North America locations:
Denver, COtime type:
Full time posted on:
Posted 30 Days Agojob requisition :
R
- *
* Who We Are:

** Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands:
Wrangler, Lee and Helly Hansen. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders.
** Job Posting:
**** Helly Hansen Retail Marketing Manager, North America
**** Mission
* * This role will drive the implementation of the retail commercial calendar and: coordinate the region’s store traffic driving initiatives, implementation of product launches, monitor and deliver the in-store marketing material/content implementation/change out, consumer loyalty programs, and ensure alignment with e-com.

This role will work with local marketing teams and partnerships to implement strategies and initiatives.
** Key Responsibilities
**** Traffic-driving expert
*** Execution of retail commercial calendar as related to the position (creating and delivering in-store assets, marketing initiatives). Creates tools to manage calendars and effectiveness of initiatives.
* Development and deployment of traffic driving initiatives and strategy unique to each store and market.
* Create and manage in-store events by partnering with local store management.
* Manage retail store advertising initiatives and email marketing platform. Promote store events and traffic driving initiatives using available tools, social media presence, and CRM.
* Develop and maintain retail loyalty program.
* Connects organizational initiatives with local partners, influencers, and markets to establish a store in its community and drive local traffic and shopping.
* Organize and lead outside marketing and sales events such as boat shows and ski shows.
* Partner with various charities and organizations.
* Ensure all printed, published, and digital communications adhere to the strict brand guidelines.
* Manages entire lifecycle of retail marketing initiatives from concept development, briefing graphic designs, ensuring production of materials are to spec, and deployment of assets are timely and effective.
* Ensures marketing budgets of stores are maintained, effective, and appropriated without planned overspend.
** Visual merchandising and in-store experience expert
*** Manage development, timely delivery, and execution of in-store visual elements including window campaigns, POP, seasonal, and campaign elements in alignment with retail commercial
* Ensure excellent VM standards throughout the channel through in-store visits and use of available tools.
* Responsible for maintaining the “atmosphere” of the retail stores at an exceptional level.
* Manage development and delivery of “customer experience “elements throughout the retail channel and brief teams/partners on new concepts to be tested in store environments.
* Assists and provides feedback with product and visual merchandising teams with planograms and in-store merchandising displays.
* Extrapolates global retail marketing and visual merchandising initiatives into local regional needs and creates and executes plan for deployment.
** KPI
* ** Growth in realized in-store traffic
* Growth in realized in-store conversion rate
* Growth in retail store KPIs and budget achievement
* Adherence to deadlines
* Budget management
* Growth in open rate and click-through rate.
** Experience / Skills Required
*** Has a PASSION for the outdoors, skiing and/or sailing.
* A desire to act as an ambassador for the brand and organization.
* 3 – 5 years combined marketing experience including retail sales or community marketing.
* A BA/BS Degree (preferably with a Marketing focus).
* Self-starter, taking initiative to drive projects independently.
* Strong direct & indirect leadership skills
* Strong operational knowledge of marketing tools and tactics and the skills to align resources to achieve objectives.
* Proven track record of collaborating with many…