Associate Director, Sales & Marketing

COMPENSATION
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Pursuant to applicable regulations, if this job is performed in a relevant State, the salary range is $105,000-$120,000 plus bonus potential. Eligible to participate in the company benefits plan .We offer health, vision, dental, and pet insurance. We offer a 401(k) retirement plan, student loan assistance, licensing and continuing education reimbursement, parental leave, and housing allowances or gifts.

The Associate Director of Sales and Marketing is responsible for overseeing all sales & marketing-related efforts and responsibilities associated with a designated group of Portfolio Sales and Marketing Managers within Cardinal Group’s main business vertical, Student Housing. The Associate Director of Sales and Marketing is most importantly a client-centric role, as this individual serves as the first line of communication to internal clients (Operations leadership) and external clients.

The Associate Director of Sales and Marketing is primarily responsible to manage, coach, and support the Portfolio Sales and Marketing Managers that are responsible for overall sales and property marketing performance across Cardinal Group’s portfolio.

A deep understanding of vertical-specific business cycles, seasonal marketing trends, and strategy surrounding the preparation for key leasing windows is a core competency of the Associate Director of Sales and Marketing role. This client-facing role requires exceptional communication skills and the ability to speak to Cardinal’s vertical integration and effectively infuse thought leadership into interactions with both Operations stakeholders and Clients.

The Associate Director of Sales and Marketing reports to the Director of Sales and Marketing, a resource to this role in actively seeking ongoing guidance, coaching, and strategic support; especially related to client relations and customized strategic support.

Responsible for the sales and marketing success of 50-100 communities, ensuring each community hits its leasing goals, stays in line with the market and performs as well as prior year.

Directly manage Portfolio Sales and Marketing Managers (PSMs); providing coaching, strategy insight, support, and ensuring continuity across the position.

Collaborate with PSMs to brainstorm and conceptualize collateral development and execute/launch custom marketing campaigns as needed for strategic marketing efforts or specific client requests.

Strategic Planning leadership for department-lead onsite sales and marketing and roadmap initiatives on a quarterly, bi-annual, and annual basis, including in preparation for both academic and calendar-year budget seasons relating to Student Housing.

Liaison to Learning and Development department to foster alignment with ongoing training efforts across CGM, and plan training opportunities within existing roadmap, prioritizing critical-need training when necessary.

Assist in the reviewal and approval process of all design projects that are quoted over $2,500 in addition to providing recommendations on preferred vendors, as well as assist with presenting options and approved designs to clients for feedback.

Effective time management and prioritization of critical needs to manage the expectations and ongoing shifting of priorities related to covering a typical number of communities (or a combination of client portfolios) that most often ranges from 50 – 100 communities, depending on the number of PSMs that report to the incumbent, their seniority, community type, and specific client needs.

Utilize reporting dashboards, internal marketing team members, and agency partners to proactively and routinely monitor marketing tactic and property or portfolio performance across; communicating key findings in a manner where insights and recommendations for improvement or lift are easily understood, attainable, and executable that align with property goals/budget

Monitor and prioritize actions relating to 'red light' properties weekly, ensuring that the sales and marketing performance evaluations are completed by PSMs, and recommendations are delivered to Ops/Client; changes are put into motion upon approval; and…