VP, Brand Strategy; Healthcare Provider

Merge Storytelling and Technology

We bring together the minds and passions of creative pioneers, tech innovators, and data explorers to help ambitious clients solve business challenges and rise to the top. MERGE has enduring client partnerships with American Express, T-Mobile, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, Blue Cross Blue Shield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, and Morgan Stanley.

With offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles. MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers.

Promote Health, Wellness & Happiness

We are committed to promoting health, wellness and happiness in the world by partnering with purpose-driven clients in healthcare, life science, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

As our VP, Brand Strategy you will…

Be a creative and intellectual leader who believes that Health brands can be as powerful, distinctive, and emotionally resonant as the best consumer brands. You ll serve as a strategic brand leader for our Provider and Health clients, partnering with the most senior leadership to guide them toward bold solutions and drive business growth. Internally, you will be a key leader, sparking new ways of looking at the world and helping drive strategies and solutions that solve the real client issue.

Ultimately, you will independently lead the development of large-scale and complex brand strategy deliverables, ensuring excellence across all stages of the process.

You are joining at an inflection point for MERGE. With a strategic focus in Health and Wellness and leadership’s commitment to growing Brand Strategy, you will have the runway to help shape the next chapter of our practice.

About MERGE Brand Strategy

Our clients come to MERGE because they need more than a traditional brand strategy; they need a strategy built for the complex reality of the modern consumer. Where other agencies have a strategic blind spot, lacking either the health or lifestyle lens, MERGE has a superpower:
The Whole Human Insight Advantage.

This is our proprietary strategic mindset that informs every recommendation we make. We believe that to drive true growth, you must deeply understand the individual across their entire life: as a consumer and as a patient. By intentionally triangulating insights across our Lifestyle and Health divisions, we gain a complete, empathetic view of their motivations and challenges, ensuring our strategy fuels a brand journey that is relevant, seamless, and ultimately advances the crucial work of our clients’ brands.

Strategic Command

• Architect of Strategy:
  Lead the development of large-scale, complex brand strategies and "Big M" marketing visions for both current clients and new business pitches. You will drive the creation of foundational outputs—including audience insights, positioning, launch strategies, and brand plans—while maintaining the agility to tailor strategic frameworks to the unique demands of the job at hand.
• Collaborative Leadership:
  Lead effective collaboration with clients, creative leads, and extended partners in both informal and formal settings—such as brand workshops and creative ideation—to develop and sell inventive, strategic solutions.
• Insight & Innovation:
  Champion the use of inventive research methodologies to discover fresh customer insights that others miss, ensuring our work is grounded in deep human truth. Leverage predictive and generative AI tools to validate brand hypotheses and scale hyper-personalized creative strategies.
• Inspire Creative Excellence:
  Write the "master briefs" and partner closely with creative leaders to ensure our strategic vision translates into…