Vice President of Marketing – Aspen Hospitality

Company Description

Aspen Hospitality, a division of Aspen One, develops, owns, and operates a growing portfolio of luxury and upper-scale hotels, private clubs, and branded residential properties under The Nell and Limelight brands. This includes The Little Nell, Aspen’s only Five-Star, Five-Diamond ski-in/ski-out hotel and its affiliated Residences located at the base of Aspen Mountain, as well as a new Nell property currently in development at Rockefeller Center in New York City.

Aspen Hospitality’s Limelight hotels include those across Colorado in Aspen, Snowmass, Denver, and Boulder (opened August 2025);
Ketchum, Idaho;
Mammoth, California (opened December 2025); and Charleston, South Carolina (coming in 2028).

Aspen Hospitality also owns and operates the Aspen Mountain Club, Snowmass Mountain Club, and Mammoth Lakes Mountain Club. For more information, visit  Please note that all official communications from the Talent Acquisition or Human Resources team are sent from email addresses within the noti, , , ,  &  domains.

Position Summary The Vice President of Marketing, Hospitality is a senior executive responsible for shaping, activating, and scaling Aspen One’s hotel and restaurant portfolio, with clear accountability for driving commercial outcomes while creating compelling, guest-first experiences that build enduring brand equity.

This role sits at the intersection of commercial growth, marketing, and operations, with accountability for delivering hospitality business results through disciplined go-to-market execution and brand-led experiences across the portfolio.

A key responsibility of this role is ownership of property-level go-to-market (GTM) strategy and execution—translating enterprise and brand priorities into clear, actionable plans that drive awareness, demand, visitation, and revenue. This leader brings strong business acumen, judgment, exceptional taste, cultural fluency, and commercial rigor.

In this role, the Vice President of Marketing, Hospitality serves as:

• A commercial integrator, aligning Revenue, Sales, Operations, and Marketing around shared business objectives
• A brand steward, ensuring growth is achieved while building brand integrity and the guest experience
• A strategic orchestrator, setting clear direction, priorities, and success metrics while enabling Marketing Centers of Excellence to deliver best-in-class execution

This role will play a critical role in scaling the Limelight Hotels brand while continuing to reinforce and elevate The Little Nell’s world-class luxury positioning, stewarding both brands simultaneously with clarity and distinction.

This is a highly collaborative role that partners closely with Aspen One’s centralized Marketing Centers of Excellence—including Communications, Creative, Digital, and Partnerships—leveraging their deep functional expertise to support hospitality business priorities. The Vice President of Hospitality Marketing provides clear strategic direction, prioritization, and accountability, while Centers of Excellence deliver best-in-class execution s position has dual reporting to the CEO, Aspen Hospitality and CMO, Aspen One.

The salary range for this position is $170,000 – $220,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.

Job Posting Deadline Applications for this position will be accepted until February 15, 2026.

Essential Job Functions/Key Job Responsibilities
Marketing Leadership to Drive Commercial Business Goals

• Align hospitality business goals with the Aspen Hospitality CEO, VP of Revenue, and VP of Operations, and translate those priorities into clear direction and briefs for centralized Centers of Excellence
• Lead hospitality marketing leaders in setting objectives, sequencing initiatives, and defining success metrics, while partnering with Centers of Excellence to deliver best-in-class creative, digital, communications, and partnership execution

Go-To-Market Strategy, Accountability, Orchestration & Execution

• Own hospitality GTM strategy across all hotels and restaurants, translating enterprise and brand priorities into property-specific execution plans
• Se…