Digital Analytics Manager
Listed on 2026-03-08
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IT/Tech
Data Analyst, Business Systems/ Tech Analyst
Remote | Location3 Expected Salary
Base salary of $85,000-$95,000 annually depending on experience. Additionally, our incentive plan provides the opportunity to earn even more.
Build and Own the Analytics EngineLocation3 is hiring a Digital Analytics Manager to fully own our tracking, analytics, and BI infrastructure across 40+ franchise brands and 20,000+ campaigns. You will be the subject matter expert, system architect, and problem solver behind how performance is measured, visualized, and trusted across the company. If you enjoy autonomy, building clean systems, and being the person people turn to for data clarity — this role is for you.
WhatYou’ll Own Tracking & Tag Architecture
- Lead all Google Tag Manager implementations and governance
- Deploy and QA conversion tracking across Google, Meta, Microsoft, and programmatic
- Build and maintain event tracking (forms, calls, chat, store locator, engagement actions)
- Troubleshoot attribution discrepancies and platform mismatches
- Maintain documentation and tagging standards
You will be the escalation point for all tracking questions.
GA4 & Measurement Strategy- Architect and maintain GA4 properties across 40+ brands
- Build custom events, conversions, audiences, and dimensions
- Design measurement plans aligned to client KPIs
- Implement cross-domain and enhanced measurement
- Monitor data health and proactively flag issues
- Own GA4 data integration into Power BI
- Build and maintain scalable Power BI dashboards (internal + client-facing)
- Develop franchise and location-level dashboards in Looker Studio
- Improve dashboard clarity, adoption, and storytelling
- Ensure data consistency across reporting systems
You are responsible for making sure leadership trusts the numbers.
First‑Party Data & Platform Integrations- Implement Enhanced Conversions and Meta CAPI
- Manage offline conversion imports from CRM systems (Salesforce, POS systems)
- Support secure first‑party data handling and compliance
- Assist with data alignment across platforms and APIs
What We’re Looking For
- >5–7 years in digital analytics, measurement, or marketing technology
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