Senior Marketing Operations Manager

At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 32 states: AZ, CA, CO, CT, FL, GA, , IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above.

State locations and specifics are subject to change as our hiring requirements shift.

If you are an Internal Candidate, please apply via our Internal Job Board.

To thrive as a company and meet our impact goals, we must cultivate a culture of high-performance. We know managers are often the single-largest driver of employee satisfaction and growth, and our talent is our biggest asset. Because of that, we’ve identified consistent expectations for all of Guild’s people managers — helping you know what to expect from your experience here.

This role is based in Denver, CO with the option to work Hybrid in our Denver HQ.

Guild is seeking a Senior Marketing Operations Manager to own and scale our marketing systems, lead lifecycle architecture, and GTM alignment. Reporting to the Director of Marketing Operations, you will be a foundational builder for our marketing systems.

We are looking for a hands‑on operator who can architect scalable systems, design processes from the ground up, and build structure in a fast‑moving environment. The right candidate is comfortable creating clarity where it does not yet exist.

This person will own Hub Spot and ensure seamless integration across Salesforce and the broader marketing technology ecosystem.

As Senior Marketing Operations Manager you will own:

• Own strategic administration of Hub Spot (3–5+ years required)
• Lead Hub Spot to Salesforce integration, including field mapping, sync governance, lifecycle alignment, and data integrity
• Manage Hub Spot integrations with connected GTM systems
• Troubleshoot sync issues and document system architecture and governance standards
• Evaluate and implement new marketing technology
• Define and manage prospect and account enrichment strategy, including vendor evaluation, field mapping, enrichment logic, and data quality governance across systems

• Design and operationalize end‑to‑end lifecycle stages (Lead → MQL → SQL → Opportunity/Pipeline → Closed Won)
• Define scoring, routing logic, qualification criteria, and SLA enforcement
• Build scalable processes from the ground up and drive cross‑functional adoption
• Lead change management initiatives across Marketing, Sales, and Systems

• Build and maintain funnel and pipeline reporting in Salesforce and/or BI tools (Looker, Tableau, Domo, Mode, Omni)
• Develop lifecycle conversion and campaign performance dashboards
• Partner with Revenue and Finance leadership to ensure reporting accuracy

• Serve as the operational bridge between Marketing, Sales, and Systems teams
• Align on lifecycle definitions, attribution logic, routing standards, and reporting frameworks
• Reduce friction and increase visibility across the GTM engine

Required

• 3–5+ years hands‑on Hub Spot platform management
• 6+ years in a marketing operations role with a focus on B2B
• Direct experience owning Hub Spot to Salesforce integration
• Experience managing integrations across martech tools (events, chat, enrichment, etc.)
• Proven experience building or redesigning lead lifecycle frameworks
• Strong process design and change management expertise
• Intermediate Salesforce reporting experience
• Experience working with at least one BI platform (Looker, Tableau, Domo, Mode, Omni)
• Ability to operate effectively in ambiguity

Preferred

• Experience in B2B SaaS with complex or enterprise sales cycles
• Experience designing scoring and routing logic across segments
• Familiarity with attribution methodologies

• Reliable Hub Spot to…