Marketing Analyst

Company Description

At TRUEWERK, we believe craftsmanship is a mindset that should be applied to every endeavor. We value precision in the details, discipline in the process, and a commitment to excellence whether we’re building a house or a spreadsheet.

We believe the people whose skilled, physical work keeps our society running deserve gear that mirrors the tremendous value they create. We meticulously design, test, and refine every product to optimize performance and reflect the pride and professionalism of the people who rely on it.

We serve customers across the U.S. and Canada through , Amazon, and a growing network of retail and enterprise partners. Backed by a dedicated team of about 50 employees and a strong growth trajectory, we’re building a company—and a culture—grounded in performance, integrity, and continuous improvement.

TRUEWERK is searching for a Marketing Analyst in Denver, Colorado to support the full TRUEWERK Team, with primary focus on Marketing, by owning measurement across brand, performance media, and organic channels. This role is responsible for accurate, scalable tracking of key outcomes ranging from engagement and ROAS to brand lift, incrementality, and new customer acquisition.

In this role, you’ll serve as a steward of data quality and a driver of insights that improve the efficacy and impact of marketing initiatives. You will maintain reliable reporting systems while translating data into actionable learnings that inform decision‑making across the business.

Our ideal candidate brings exceptional attention to detail and a strong commitment to data accuracy, with a proven track record of managing complex datasets and maintaining disciplined data hygiene practices. You have a strong understanding of advanced analytics and marketing measurement methodologies, and you love connecting analytical and statistical insights to real business and advertising outcomes. Most importantly, you’re able to communicate complex information simply, clearly, and accurately—ensuring stakeholders can confidently act on the insights you deliver.

• Data collection, hygiene, and maintenance
• Performance tracking and trend analysis
• Reporting development and management
• Budget and spend tracking
• Forecasting and scenario modeling

• Own the day‑to‑day maintenance, QA, and continuous improvement of dashboards and reporting systems supporting direct response and brand measurement initiatives
• Ensure accuracy, consistency, and integrity of marketing data across platforms and reporting environments
• Partner with data engineering and publisher platform teams to develop, test, deploy and troubleshoot site and ad instrumentation reporting and forecasting tools like API connections and site pixels.
• Evaluate, recommend, and implement tracking methodologies and measurement technologies to support performance analysis

• Track and analyze campaign performance across brand, performance media, and organic channels.
• Monitor performance trends across channels, audiences, and platforms and flag opportunities and risks.
• Identify and resolve attribution and tracking issues and keep apprised of the current state of audience and platform measurement.
• Operate as the subject matter expert on evolving attribution methodologies, best practices and environmental factors.
• Measure offline media performance using appropriate tracking tools and third‑party partners. (brand studies, etc.)
• Propose, configure, and support the execution of incrementality and lift testing, including measurement and results analysis across digital and offline channels.
• Build ad‑hoc forecasting and models to support media performance evaluation and forecasting.

• Support paid and organic social, shopping, and off‑platform measurement initiatives
• Conduct ad‑hoc analyses to inform strategic decisions across Marketing and the broader TRUEWERK Team
• Serve as a thought partner to stakeholders, clearly communicating findings and implications to support data‑informed decision‑making

• 5+…