Paid Media Specialist

The Paid Media Specialist is responsible for the execution, optimization, and monitoring of all paid digital advertising campaigns across Google, Meta, and other relevant platforms.

This role drives qualified lead volume, customer acquisition, and return on ad spend (ROAS) through data-driven campaign management and continuous testing.

• Build, launch, and manage campaigns across:
• Google Ads (Search, Display, Performance Max, You Tube)
• Meta Ads (Facebook & Instagram)
• Familiar with proper tracking (GA4, GTM, conversion events, offline conversion imports).
• Ensure all campaigns follow brand, compliance, and messaging standards.

• Monitor daily performance and make proactive optimizations.
• Improve:
• CTR, Conversion Rate, CPA, ROAS
• Conduct structured A/B testing on:
• Creative, Ad copy, Landing pages (in partnership with CRO/web team), Audience segments
• Identify scaling opportunities and eliminate underperforming spend.

• Partner with:
• Creative team for ad assets
• SEO team for keyword alignment
• Web/CRO team for landing page improvements
• Sales/Operations for lead quality feedback
• Align campaigns with promotions, seasonal pushes, and franchise or territory needs (if applicable).

• 1–3+ years hands‑on experience managing paid digital campaigns.
• Advanced proficiency in:
• Google Ads
• Meta Ads
• Proficiency in:
• Google Analytics 4
• Experience managing monthly budgets of $20,000+ (or relevant scale).
• Analytical mindset with ability to interpret data and act on insights.
• Excellent written communication for ad copy testing.

• Google Ads Certification
• Preferred but not mandatory:
  Experience in franchise or multi‑location marketing
• Preferred but not mandatory:
  Familiarity with CRM integration and offline conversion tracking
• Detail‑oriented with strong QA discipline
• Strategic thinker (not just tactical executor)
• Comfortable working in fast‑paced, performance‑focused environments
• Strong time and budget management skills