Admissions CRM Operations Specialist

SSA Group is looking for a talented CRM Operations Specialist to join our Admissions team!

All applications should be submitted within 7-days following posting of the job; applications will be prioritized based upon time submitted and may not be reviewed beyond this time. The employer reserves the right to shorten or expand this timeframe as necessary to the job scope.

CRM Operations Specialist, Admissions

SSA Group works with zoos, aquariums, museums, and other cultural attractions on integrating dining, retail, admissions and more. We increase revenue opportunities for partners across the United States. With 50 years in the business, SSA has refined the basics while pioneering better ways forward. With pillars of focus like sustainability, inclusivity, and innovation, SSA is transforming the cultural attraction industry.

SSA was built by families, for families, with a family’s sense of love and dedication. We don’t just rely on the best practices in our industry, we customize best practices for each partner to set the bar higher and higher, always. We do all we can to further the mission of our partners because their guests and the communities they serve deserve it.

The Admissions CRM Operations Specialist will own the day-to-day technical operations and ensure reliable execution of SSA’s CRM services, ensuring tasks are identified, prioritized, and completed to meet SLAs. Working collaboratively with subject matter experts and consulting with partner attractions, this individual will configure and deploy automated customer journeys, validate audience logic and data flows, monitor delivery and system performance, and troubleshoot and resolve integration, data, or platform incidents.

Your focus will be on maintaining operational stability, ensuring data integrity, and continuously improving automation processes to maximize partner value and campaign accuracy.

This role can positively impact some of the coolest cultural attractions on the planet, and help support our partners’ mission of sustainability, conservation and animal welfare education.

• Support automated workflows that enhance guest experience and drive revenue growth. Monitor and refine automations to ensure efficiency and effectiveness.
• Serve as the primary operational contact for partner attractions and internal stakeholders for CRM initiatives. Translate partner goals into actionable campaign plans, including target definition and message cadence.
• Participate in regular touch base meetings with partners and stakeholders regarding what projects are in flight, upcoming, and completed, ensuring to gather necessary information regarding requirements/decision making.
• Produce performance reports for stakeholders (deliverability, open/click rates, conversion, revenue impact).
• Maintain and enhance data accuracy, consistency, and quality within Microsoft Dynamics.
• Investigate and resolve data issues impacting campaigns (segmentation logic, data integrations, attribute mapping, POS configuration).
• Triage partner issues, collect supporting data, and present a recommended remediation plan to the CRM Product Owner for resolution and escalation.
• Contribute to and maintain detailed documentation of all CRM and donor management business cases, including technical specifications for designed solutions.
• Establish and maintain relationships with all stakeholders that are involved with using the CRM solutions provided by SSA Group to support admissions and bundled services.
• Proactively suggest process and product improvements to increase efficiency, deliverability and partner outcomes.

• Bachelor’s Degree in Marketing, Data Science or Business preferred or combination of education and experience.
• Experience working with CRM operations including analyzing customer data, navigating a user interface to gather lists, or reviewing a customer profile.
• Strong troubleshooting skills with demonstrated experience resolving data, integration, or platform issues.
• Proficient with Microsoft Dynamics CRM and Microsoft Power Apps, including data integration and customization.
• Familiarity with Jira (or equivalent issue tracking/project…