Lead MarTech Product Strategist

Job Title:

Lead Mar Tech Product Strategist

Compensation: $125,000 to $150,000

Location:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Jersey, New Mexico, New York, Oregon, Pennsylvania, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin.

Adswerve is looking for a Lead Martech Product Strategist to join our Digital Experience team. The Lead Martech Product Strategist is a pivotal role designed for an expert who can navigate the intersection of marketing technology and business growth with minimal supervision. You will move beyond day-to-day tactical execution to define the broader strategic path for our clients, ensuring their Mar Tech stack is a driver of value realization.

As a leader, you will mentor junior talent, manage multi-resource project teams, and institutionalize excellence by building internal standards and knowledge banks.

Responsibilities

* Architect comprehensive Mar Tech roadmaps that align with long-term client growth trajectories and business objectives.

* Lead enterprise-level Adobe Experience Cloud (e.g. AJO, CDP, AEP) projects with minimal guidance, serving as the primary point of contact for sensitive or high-level strategic discussions.

* Anticipate client needs and potential roadblocks, surfacing new business opportunities and putting "failsafes" in place before issues arise.

* Own the delivery of client projects from a value perspective, shifting focus from "completing tasks" to "driving measurable business impact."

* Manage project teams comprising multiple Mar Tech resources, ensuring cohesive delivery on complex initiatives.

* Act as the final line of defense for quality; perform QA and sign-offs for team members' work and guide colleagues on quality requirements.

* Regularly build, optimize, and document internal team standards, processes, and knowledge-sharing banks to support team scalability.

* Provide broad technical strategy across diverse Mar Tech tools, with a lean toward AEP, AJO, CDP, and/or Target.

Experience

* Proven experience with Adobe Journey Optimizer including (1) cross-channel journeys, (2) aligning web, mobile, email, and paid media into a cohesive journey strategy and (3) a clear understanding of real-time vs. batch decisioning tradeoffs.

* 6-8+ years of experience in marketing technology, with a proven track record of managing complex stacks and data integrations.

* Demonstrated experience moving from tactical implementation to high-level strategy (e.g., leading digital transformation or stack consolidation projects).

* 5+ years of experience with Adobe Target including (1) experience designing, executing, and scaling A/B, multivariate, and personalization programs, (2) a strong understanding of decisioning methods (on-device, server-side, at-edge) and (3) the ability to translate business goals into test hypotheses and experience designs.

* Strategic understanding of the Adobe Experience Platform (AEP) scope and toolset and how the products integrate at the platform level.

* Proven experience managing project teams and mentoring junior-to-mid-level strategists or specialists.

* Exceptional ability to communicate complex technical concepts to non-technical stakeholders and navigate sensitive client situations with poise.

* Experience in building internal SOPs, QA frameworks, or training modules.

This position pays a base salary of $125,000 to $150,000 per year. Wage differential is based on training and experience.

Our team of 250+ employees is spread out across 26 states and six countries. We keep everyone connected remotely with a team-oriented culture where everyone contributes and feels valued for their skills and unique perspectives.

If you want to work alongside the best and brightest analytics minds, we'd love to hear from you. You can get hands-on with the latest ad tech, work with exciting clients and pave the way for new industry processes and advancements. All while working for a company that prioritizes your work-life balance. Plus, we offer full-time Adswerve employees benefits you'll love:

* Medical, dental and vision available for…