Principal Digital Strategist, CX Strategy

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Customer Experience is entering a new era—one where AI is a fundamental driver of how people interact with brands, platforms, and services. This role offers the chance to guide some of the world’s most influential brands as they meet the moment. You’ll help clients harness AI to create personalized experiences that are more intuitive and adaptive than ever before, redefining what “customer‑centric” truly means.

As a Principal Digital Strategist, you won’t just advise on UX—you’ll guide organizations through the complexity of integrating AI into their experience ecosystems. From conversational interfaces to predictive journeys and intelligent decisioning, you’ll translate new technologies into actionable strategies that deliver measurable business impact. This is an opportunity to lead at the intersection of design, technology, and transformation—where your insights will influence decisions at the highest levels and set the course for industry‑leading experiences.

In this role, you will lead and deliver digital transformation work with executive teams. We focus on customer experience, technology adoption, and organizational change. You will define strategy, identify gaps across teams, and develop recommendations that support our customers’ most important goals. You will engage with matrixed organizations to align priorities and move work forward.

We set customer experience direction with our clients. You will work directly on customer journeys across channels, platforms, regions, and teams. You will create experience principles and assets for transformation programs. You will partner with Adobe product, technology, data, and content leaders to align customer and user experience work with platform capabilities and operating models.

We also apply AI in customer experience work. You will assess where conversational interfaces, journey orchestration, and personalization fit into customer interaction strategies. You will translate experience decisions into clear business outcomes tied to growth, efficiency, customer results, and platform plans. You will mentor internal teams, contribute to thought leadership through writing and speaking, and work through new or unclear problems using structured problem‑solving.

• 15+ years of experience in agency or management consulting environment, enterprise strategy, digital transformation, or customer experience leadership.
• Proven ability to navigate matrixed organizations, build influence across cross‑functional teams, and align complex business groups.
• Expertise in Adobe Experience Cloud solutions, including real‑time personalization, process automation, and data‑driven decision‑making.
• Demonstrated success leading high‑profile, executive‑level transformation projects with Fortune 500 clients.
• Strong executive presence and ability to communicate complex ideas with clarity and impact.
• A self‑starter mentality, with a natural curiosity and the ability to ask the right strategic questions to drive innovation.
• Thrives in ambiguity, bringing an entrepreneurial mentality and creative problem‑solving approach to “first‑time” challenges.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.

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