Marketing Technology Architect

Marketing Technology Architect at Westerra Credit Union

Base Pay: $/yr – $/yr

Here at Westerra Credit Union, every employee counts. Our teams are made up of high‑performing individuals committed to being HONORABLE
, INVENTIVE
, and CURIOUS – qualities that make us GREAT
! Each person brings their authentic self to work every day, and we want you to feel comfortable being YOU
. All of our team members work toward a shared purpose: to teach one another to prosper. We strive to be a modern financial community where we all truly belong, both for our employees and the members we serve. We look forward to seeing how you will contribute to this purpose by positively impacting our members’ lives through personal attention, financial education, community engagement, and more.

Founded by schoolteachers in 1934, we are a learning organization at our core. We embed a growth mindset in our employees, ensuring that we all prosper together! If you’re ready to make an impact and join a community where you can grow, belong, and thrive, we encourage you to apply today and help shape the future of Westerra!

The Marketing Technology Architect owns, integrates, and optimizes Westerra’s end‑to‑end marketing technology ecosystem to drive member growth, acquisition, personalization, and measurement. This role serves as the strategic and technical backbone of the Marketing organization, ensuring platforms, data, attribution, and digital channels work together seamlessly to deliver measurable business outcomes. A recognized master‑level expertise in marketing technology, typically obtained through advanced education and extensive professional experience, is required.

• Own and manage the full marketing technology stack, including Salesforce Marketing Cloud (Email, Mobile Studio, Journeys, Personalization), Extole, GA4, iDimensions marketing attribution, conversion and analytics platform, and digital advertising integrations.
• Serve as the primary technical and strategic owner for how marketing platforms connect, share data, and support acquisition, referral, and personalization strategies.
• Evolve Westerra’s Extole partnership to support conquesting offers, referral programs, and member growth initiatives.
• Advance Salesforce Marketing Cloud beyond execution into journey optimization, personalization, testing, and lifecycle strategy.
• Partner with Digital Advertising teams to ensure clean tracking, attribution, and measurement across paid and owned channels.
• Build and maintain end‑to‑end attribution frameworks connecting conversation tracking, digital hooks, iDimensions, and GA4.
• Translate business objectives into scalable marketing technology solutions and platform enhancements.
• Leverage AI and automation tools to improve efficiency, personalization, optimization, and performance insights.
• Establish reporting frameworks, dashboards, and performance insights that tie marketing activity to business outcomes.
• Collaborate with IT, BI, and CRM teams to ensure data integrity, compliance, and system scalability.
• Manage vendor relationships and external partners supporting marketing technology and analytics.
• Document system architecture, integrations, governance standards, and operating procedures.
• Stay current on marketing technology trends, platform enhancements, and best practices and recommend roadmap improvements.
• Support risk mitigation by reducing single points of failure across systems and knowledge.
• Other duties as assigned.

No

• 10+ years of experience in marketing technology, marketing operations, or digital marketing systems.
• Demonstrated experience owning and integrating complex marketing technology stacks.
• Strong understanding of CRM, marketing automation, digital advertising, and analytics ecosystems.
• Experience translating business strategy into scalable technical solutions.
• Advanced experience with Salesforce Marketing Cloud required.
• Experience with GA4, conversion platforms, and attribution frameworks required.
• SQL experience required.
• Experience leveraging AI for marketing optimization, personalization, or analytics strongly preferred.
• Salesforce Marketing Cloud…