Ecommerce Specialist at Truewerk Denver

Overview

Ecommerce Specialist role at TRUEWERK, based in Denver, Colorado. TRUEWERK is reimagining life and work in the trades by engineering high-performance workwear. TRUEWERK serves customers in the U.S. and Canada via , Amazon, and through wholesale, retail and B2B partners. With nearly 50 employees, TRUEWERK is on a growth trajectory and is committed to developing its people and culture.

This hybrid role requires regular in-office presence at our Denver headquarters Tuesday–Thursday, with the option to work remotely on Monday and Friday based on business needs.

We are seeking an Ecommerce Specialist in Denver, Colorado to support TRUEWERK’s direct-to-consumer ecommerce business by managing day-to-day site operations, ensuring flawless execution across our Shopify Plus storefront, and helping deliver a best-in-class digital shopping experience.

This role is ideal for someone early in their ecommerce career who enjoys hands-on work—updating product pages, auditing the site, supporting merchandising changes, coordinating promotions, publishing content, and QA testing—while optimizing the site experience through data and attention to detail.

Ideal candidates are highly detail-oriented, organized, proactive problem-solvers who take pride in accuracy and follow-through. You should be comfortable in a fast-paced environment, juggling multiple priorities while maintaining quality, and have a passion for digital retail, UX best practices, and delivering a great customer experience.

In this role, you’ll work closely with the Director of Ecommerce to support initiatives that improve conversion, product discoverability, and overall site performance — ensuring the digital experience reflects the TRUEWERK brand and drives meaningful business results.

• Manage day-to-day updates in Shopify Plus, including product setup, pricing, content publishing, tagging, collections, and navigation.
• Perform detailed QA across PDPs, landing pages, collections, promotions, and mobile/desktop layouts to ensure accuracy and a premium customer experience.
• Monitor site health, proactively identifying and resolving issues such as broken links, content gaps, tagging errors, or UX friction points.
• Support the implementation and validation of promotions from homepage through checkout.

• Execute digital merchandising updates to highlight priority products, seasonal stories, and new arrivals across the site.
• Support landing page builds for campaigns, product launches, and seasonal moments in partnership with Creative and Marketing.
• Maintain the ecommerce content and merchandising calendar, ensuring alignment with inventory, marketing, and broader commercial priorities.

• Pull, organize, and maintain weekly and monthly reporting on key ecommerce KPIs including conversion rate, traffic, product performance, search behavior, and site performance.
• Assist with A/B testing setup, documentation, and results tracking to support conversion rate optimization initiatives.
• Help evaluate and support new features and functionality that enhance brand experience and site performance.

• Partner closely with Marketing, CRM, Performance Marketing, Creative, Operations, and Customer Experience to ensure site readiness, campaign execution, and inventory accuracy.
• Support broader ecommerce initiatives by coordinating details across teams and helping drive clean, on-time execution.

Must Have

• 1–3 years of hands-on ecommerce experience in a Direct-to-Consumer (DTC) brand or retail ecommerce environment.
• Experience executing product launches, collections, landing pages, and onsite promotions.
• Strong understanding of digital merchandising fundamentals, including content updates, navigation, and end-to-end QA across desktop and mobile.
• Working knowledge of Shopify or Shopify Plus, including managing products, collections, pages, and basic theme settings with guidance.

Preferred

• Experience supporting onsite merchandising, campaign execution, and promotional launches in a fast-paced ecommerce environment.
• Basic understanding of core ecommerce metrics such…