Market Strategy Director, NA

Overview

About Vantage Data Centers. Vantage Data Centers powers, cools, protects and connects the technology of the world’s well-known hyperscalers, cloud providers and large enterprises. Developing and operating across North America, EMEA and Asia Pacific, Vantage has evolved data center design in innovative ways to deliver dramatic gains in reliability, efficiency and sustainability in flexible environments that can scale as quickly as the market demands.

The Strategic Marketing department at Vantage is a dynamic and integral component of our global business strategy, dedicated to enhancing our market position, brand integrity, and customer engagement across the world. This department comprises three specialized teams, each contributing uniquely to our overarching goals:

• Global Market Strategy Team: This team focuses on tracking and analyzing market trends, competitor activities, and customer insights to steer business decisions globally. With regional leaders, this team ensures our strategies are informed by a deep understanding of local and global markets. Their work involves setting global standards and adapting strategies to meet diverse market needs.
• Global Marketing Team: The Global Marketing team shapes and maintains Vantage’s brand identity and market positioning worldwide. This team collaborates closely with regional leaders to drive market share growth, customer acquisition and retention, product launches, geographical expansion, and to position Vantage as a preferred employer. Their efforts ensure a unified and compelling brand experience across all regions.
• Global Account Management (GAM) Support Team: This team offers tailored support to our largest customers, providing a cohesive approach to managing global accounts by aligning internal resources with customer needs, enhancing executive visibility on global opportunities and challenges, and fostering strong relationships with key stakeholders.

This role can be based in Denver, CO, or Santa Clara, CA in alignment with our flexible work policy (3 days onsite, 2 days flexible) or remotely.

Vantage Data Centers is looking for a Director of NA Market Strategy to lead the development of strategic expansion plans for infrastructure investments across Vantage’s North American markets. In this role, you will analyze data center, cloud, & AI markets and lead the development of market entry and expansion strategies with actionable investment recommendations. This role will contribute to Vantage’s growth and ability to deploy capital into strategic projects attractive to key customer groups in the region.

Key focuses include cloud and AI market research, competitive analysis, customer intelligence, analysis of macroeconomic and political trends, emerging market due diligence, and understanding key customer trends. You will partner with teams across all business functions to analyze key customer and infrastructure development data to develop investment plans critical to the growth of our NA business. In addition to developing market-specific strategies, you will develop long-term expansion plans and direct regional market prioritization.

You will present market strategies and investment recommendations to the Executive Team for execution.

• Conduct data center and cloud industry research, analyze regional market dynamics, and understand customer demand and growth patterns to identify market-specific risks and opportunities.
• Develop market entry and market expansion strategies with specific, actionable investment recommendations.
• Conduct due diligence on infrastructure development and operating environments in emerging markets.
• Partner closely with Sales, Site Selection, Engineering and Development teams to source market intelligence and develop cohesive understandings of each metro area and hyperscale cloud market.
• Conduct NA cloud & AI industry analyses and monitor cross-region data center trends to develop long-term expansion plans.
• Lead regional market prioritization based on risk and opportunity analysis.
• Present market strategies and investment recommendations to Executive Team on a weekly basis.
• Drive…