MarketingClinical Community Liaison

Overview

Responsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies and other payers. Evaluates for hospice appropriateness and facilitates the transition of care from a community facility to hospice care.

Coordinates care with the community referral and hospice clinical team including an admission nurse.

• Participates in daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives
• Adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation and accurate marketing materials
• Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies and other payers
• May assist in conducting market assessments and develop a comprehensive marketing plan designed to meet budgetary volume projections
• Employs marketing and promotional initiatives to achieve budgetary volume projections
• Establishes and maintains positive working relationships with current and potential referral and payer sources
• Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters
• Builds and monitors community, customer, payer and patient perceptions of the hospice as a high-quality provider of services
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs
• Coordinates care in the best interests of the potential client from community care to hospice care
• Uses clinical skills to assess for appropriate clients that would meet the Medicare Hospice Guidelines for all levels of care:
  Routine Home Care, Respite, General Inpatient and Continuous Care
• Maintains comprehensive working knowledge of the organization’s markets including government agencies, major payer groups, key referral sources and competitors’ market positioning
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the hospice
• Monitors and reports cost effectiveness of marketing efforts

• Completion of a Registered Nurse accredited program with an unrestricted state nursing license
• One year of nursing experience required; 1 year in hospice preferred
• Ability to market effectively and deal tactfully with customers, the community and the hospice clinical team
• Demonstrated knowledge of disease processes and comprehensive medical record reviews
• Demonstrates good communications skills, negotiation skills and public relations skills
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities

At Abode Hospice of Colorado our primary ambition is to bring first-class care to the warmest and most serene environment possible: home. We provide the full spectrum of hospice services thoughtfully tailored to the individual needs of patients and families. Abode Hospice of Colorado, an affiliate of Bright Spring Health Services, is grounded in a foundational commitment to providing exceptional patient care and championing our agency leadership and teams.

We are proud to have experts in the health care industry on our team. We are confident you will find purpose, meaning and a chance to make a positive impact from day one. For more information please visit. Follow us on Facebook and Linked In.

USD $110000.00 / Year

Abode Hospice of Colorado

Presentation Skills, Time Management, Clinical Research, Communication skills, GCP, Infusion Experience, Managed Care, Hospice Care, Conflict Management, Clinical Trials, Research Experience, Home Care

Employment Type: Full-Time

Experience: years

Vacancy: 1