Financial Planning and Analysis Manager

Base Pay Range

$/yr - $/yr

Woof is building the next great American pet brand — bringing new life to the industry through elegant, intuitive product design. Proudly recognized among America’s fastest growing CPG companies, Woof is reinventing stagnant sectors to solve real problems for pets and their people.

This is evidenced by our three award‑winning product ecosystems – The Pupsicle, Bully Safe and Bite n’ Brush – all revolutionizing dog care by providing wellness solutions in a fun and engaging way.

Today, we are experiencing extremely rapid growth, and as such we’re seeking experienced people to take the company to the next level. If you’re passionate about meaningful work, have a bias towards action, and love dogs as much as we do we’d love to have you on our team.

The FP&A Manager is accountable for translating the company’s EOS vision, annual priorities, and quarterly Rocks into actionable financial plans and insights. This role owns budgeting, forecasting, and performance analysis while serving as a finance business partner to department leaders. Success is measured by forecast accuracy, clarity of financial insights, and the ability to drive disciplined execution in a fast‑growing environment.

• Support the development of the annual budget
  , quarterly forecast
  , and long‑range plan
  , aligned with EOS Vision, 1‑Year Plan, and Rocks
• Build and maintain driver‑based financial models that tie directly to scorecard metrics
• Update forecasts monthly and quarterly to reflect operational reality

• Own and continuously improve the finance section of the EOS Scorecard
• Ensure weekly metrics are accurate, timely, and actionable
• Identify root causes when metrics are off‑track and partner with leaders on corrective actions

• Act as a key finance partner to functional leaders (Sales, Marketing, Operations, G&A)
• Develop ROI models for headcount, pricing, marketing spend, capital investments, and growth initiatives
• Challenge assumptions constructively and promote financial discipline

• Deliver monthly financial packages with clear commentary on performance vs. plan
• Support the broader team in KPI reporting for Monthly Business Reviews
• Surface risks and opportunities early; propose data‑driven solutions
• Translate financial data into concise, decision‑ready insights for the Leadership Team
• Build and maintain multi‑scenario models (base / upside / downside) tied to operational drivers
• Perform sensitivity analysis on volume, pricing, margin, CAC, input costs, etc.
• Support leadership with “what‑if” analysis for strategic decisions and board discussions

• Improve FP&A processes to support rapid growth without adding unnecessary complexity
• Partner with Accounting to ensure clean closes and alignment between actuals and forecasts
• Implement and optimize planning tools, templates, and reporting cadence
• Ensure single source of truth across ERP, BI, and operating data
• Automate recurring reports and reduce manual spreadsheet dependency
• Partner cross‑functionally to improve data quality, definitions, and management
• Evaluate and recommend enhancements to FP&A tech stack as the company scales

• Own detailed revenue forecasting by channel, customer, product
• Analyze gross margin drivers, including mix, cost inflation, freight, and operational efficiency
• Develop and maintain unit economics models to evaluate profitability by SKU, customer, channel
• Partner with Commercial teams to ensure growth is accretive

• Bachelor’s degree in Finance, Accounting, Economics, or related field
• 5–8+ years of FP&A, corporate finance, or strategic finance experience
• Strong experience in high‑growth environments
• Advanced Excel / Google Sheets / Power BI (or other BI platform) skills (financial modeling, scenario analysis)
• Proficiency in SQL for data extraction, manipulation, and analysis
• Ability to communicate clearly and confidently with non‑finance leaders

• Experience in an EOS‑run organization
• Advanced Netsuite…