Account Executive

Ready to make a real impact on global health and wellness care?

Practice Better is an all-in-one platform helping health and wellness practitioners run their businesses, care for their clients, and scale their impact. Founded by practitioners in 2016, we’re now the leading EHR and practice management platform in the wellness industry, trusted by tens of thousands of practitioners across 70+ countries.

In 2023, we expanded our whole-practice care offering through the acquisition of That Clean Life, bringing nutrition planning into our platform.

We’re a remote-first team headquartered in Toronto, made up of curious, driven, and empathetic people building tools that help practitioners create sustainable, independent practices; and do the most meaningful work of their careers. While most of our work happens remotely, we come together regularly for off‑sites and team events to stay connected and build together.

We are looking for an Account Executive to join our growing team.

In this role you will own the full sales cycle (from pipeline generation through close) bringing our platform to the wellness practitioners, clinic owners, and health teams who need it most.

You’ll lead deep discovery conversations using a needs‑based, curiosity‑first approach, connecting what you learn directly to platform capabilities that improve client retention, increase revenue per practitioner, and simplify day‑to‑day operations for practices. You’ll manage buying cycles across clinical and operational stakeholders, often within small but growing practices deciding whether to switch platforms, while keeping your pipeline healthy, your forecasting accurate, and your handoffs clean.

You’ll join at a foundational moment for our Sales‑Led Growth motion, helping shape the playbooks, processes, and patterns that define how Practice Better sells going forward. The ideal candidate is a self‑directed, consultative seller who thrives when the playbook is still being built. You communicate clearly, move with purpose, and focus on solutions over perfection.

Bonus points if you’ve sold into health, wellness, or practitioner‑led businesses; have experience in product‑led or sales‑assisted SaaS motions; or have built prospecting sequences and outreach approaches from scratch rather than inheriting them.

• You’re energized by outbound and genuinely enjoy creating conversations from scratch
• You believe the best salespeople are the most curious people in the room
• You want to build something, not just execute on what’s already proven

• You prefer a high‑ACV, slow‑burn enterprise motion with long sales cycles
• You need a fully documented playbook to operate confidently
• You measure yourself primarily by deal size rather than relationships built

Practice Better is a remote‑first company with team members across North America. However, this particular role is currently open to Denver‑based
candidates only
, and preference will be given to applicants legally authorized to work in the US
.

• Own a full‑cycle quota
  , driving new subscription ARR from growing wellness practices through discovery, demo, negotiation, and close.
• Build and manage your pipeline through thoughtful outbound prospecting and strong conversion of high‑intent inbound opportunities.
• Lead consultative discovery with practitioners and clinic owners to understand growth goals, workflows, and revenue drivers.
• Deliver tailored demos that connect Practice Better’s platform to real outcomes like client retention, practitioner revenue, and operational efficiency.
• Navigate multi‑stakeholder buying cycles
  , confidently managing objections, pricing conversations, and procurement steps.
• Collaborate cross‑functionally with Marketing, Sales Assist, Customer Success, and Product to improve conversion and ensure smooth activation.
• Help shape the sales playbook
  , contributing insights and patterns that build a scalable Sales‑Led Growth motion.

• 2–5 years of full‑cycle SaaS sales experience
  , ideally in SMB or Mid‑Market environments, with a track record of generating and closing your own pipeline.

• Co…