CRM Operations Lead

At bet
365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market‑leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward‑thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

As CRM Operations Lead, you willbe responsible for a team of Associates, ensuring the day‑to‑day execution and optimization of our CRM campaigns across the USA and Canada.

You will lead a team of Associates and Copywriters in creating marketing content and executing campaigns, aligning with CRM strategy.

You will work closely with the CRM strategy team to ensure that all campaigns are relevant, effective and drive engagement across our customer base. You will ensure that all campaigns are completed to the highest standard, ensuring localized, industry and marketing‑focused best practices are applied and adhering to regulatory and marketing standards.

This role is eligible for inclusion in the Company’s hybrid working from home policy.

The salary range for this position is between $75,000 to $105,000 annually.

• Experience working in a CRM or marketing related role preferred.
• Proven experience to lead, motivate, organize and develop individuals in a team environment.
• Working knowledge of Content Management Systems, including Contentful, customer engagement platforms such as Braze, customer data platforms such as Optimove and work management systems such as
• Excellent organization, prioritization skills with an outstanding attention to detail and the ability to work in a high‑pressure, fast‑paced environment.
• Passion for sports and a good understanding of online sports betting mechanics and promos is preferred.
• High standard of written English, including the ability to proofread a diverse range of content.
• Ability to use initiative and lead by example with a positive attitude.
• Exceptional communication and interpersonal skills.

• Assisting and guiding Associates in the build, test and execution of CRM campaigns across multiple channels (email, in‑app messages, push notifications, offer pages).
• Working closely with CRM and other stakeholders to understand campaign objectives and deliver effective CRM solutions.
• Ensuring all Sports CRM campaigns adhere to quality standards, regulation and brand guidelines.
• Collaborating closely with stakeholders to meet the needs of the department and the Company.
• Investigating and resolving any issues related to campaign execution.
• Identifying opportunities to streamline processes and enhance operational efficiency.
• Setting and managing objectives for Associates and Copywriters and assist in the ongoing development of individuals within the team.

bet
365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.