Digital Marketing Specialist

Digital Marketing Specialist is responsible for executing digital marketing strategies to increase brand awareness, generate qualified leads, and support the company’s business targets through content management, paid digital campaigns, and performance analysis.

• Manage and develop content across Instagram, Facebook, Linked In, Tik Tok, You Tube, and the company website.
• Create content concepts (photos, videos, and copywriting) and develop a monthly content calendar.
• Collaborate with the AI Specialist team in producing video content.
• Execute digital advertising campaigns on Google Ads, Meta Ads, and other digital platforms.
• Set up, conduct A/B testing, optimize, and monitor daily ad performance.
• Manage the marketing funnel from impressions to conversions.
• Control advertising budgets and ensure efficiency of CPL/CPA.
• Conduct basic keyword research and optimize website SEO.
• Analyze digital performance using Google Analytics, Meta Insights, Google Search Console, and Ads Manager.
• Prepare weekly and monthly performance reports along with strategic recommendations.
• Support branding campaigns and offline marketing activities.
• Coordinate with vendors (ads specialists, photographers, media partners) and internal teams.

• Minimum D3/Bachelor’s degree in Marketing, Communication, or Digital Media.
• Minimum 1–2 years of experience in Digital Marketing.
• Proficient in Google Ads, Meta Ads, Google Analytics, and Google Search Console.
• Basic understanding of SEO, copywriting, and content strategy.
• Proficient in design/editing tools (Canva, Adobe, Cap Cut is a plus).
• Strong analytical, communication, and time management skills.
• Creative, detail-oriented, and able to work with targets and deadlines.
• Experience in the design, hospitality, or creative agency industry is a plus.

• Be involved in creative and dynamic branding and marketing projects.
• Work in a collaborative and continuously growing environment.
• Opportunities to learn, grow, and develop a career in digital marketing.

Established in 2010, Swarna Hutama Loka (SHL) is a Bali based design consultancy specialised in Hospitality design for Resorts, Hotels, Villas, Restaurants, Cafe, Spa to upscale Residentials. For over a decade, rather than adhering to a singular signature style, Swarna Hutama Loka (SHL) is renowned for timeless design that prioritises harmony with everything involved which include collaborative approach, engaging with clients and supported by a dedicated team of passionate and talented professionals.