Creative Director

Job Title:
Creative Director (Content & Brand)

Company:
Plural Creative

Plural Creative is hiring a Creative Director (Content & Brand) to lead visual direction, storytelling, and brand execution across Plural’s ecosystem.

This role exists because output without taste doesn’t scale. We’re looking for someone who understands culture, design, and marketing
, and can translate that into content that feels intentional, refined, and unmistakably Plural.

You will not be behind the camera. You will direct the work
, set the standard, and ensure everything we publish is aligned with the brand and business.

Must speak full Bahasa and English

Job Title:
Creative Director (Content & Brand)

Company:
Plural Creative

📍 Bali (on-site)

Plural Creative is hiring a Creative Director (Content & Brand) to lead visual direction, storytelling, and brand execution across Plural’s ecosystem.

This role exists because output without taste doesn’t scale. We’re looking for someone who understands culture, design, and marketing
, and can translate that into content that feels intentional, refined, and unmistakably Plural.

You will not be behind the camera. You will direct the work
, set the standard, and ensure everything we publish is aligned with the brand and business.

The Role

You will oversee our content team (videographers, editors, designers), define creative direction, and ensure our marketing is supported by strong creative judgment — not trends or volume for volume’s sake.

• Own and protect Plural’s creative and visual direction
• Translate brand positioning into clear content concepts and systems
• Direct videographers and editors with strong briefs and references
• Approve, refine, or reject content before publication
• Ensure consistency across social, campaigns, launches, and brand assets
• Work closely with leadership to align creative with marketing objectives
• Balance brand integrity and performance-led marketing
• Set standards for tone, pacing, composition, and storytelling

• Proven experience in creative direction, brand, or content leadership
• Background in marketing or brand strategy (agency or in-house)
• Strong visual taste — design-led, editorial, culturally aware
• Ability to translate abstract ideas into clear creative direction
• Experience managing or directing creative teams
• Comfortable making final creative calls and giving direct feedback
• Strategic thinker who understands how creative supports growth
• Experience in lifestyle, wellness, design, or hospitality brands
• Understanding of premium / design-led positioning
• Ability to interpret performance metrics and adjust creative direction